Uniliver is one of the world’s oldest multinational corporations with extensive product offerings in the food‚ detergent‚ and personal care business. It generates annual revenues in excess of $50billion and a wide range of branded products in virtually every country. Detergents which account for about 25 percent of corporate revenues‚ include well-known name such as Omo‚ which is sold in more than 50 countries. Personal care products‚ which account for about 15 percent of sales‚ include Calvin
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TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 I. COMPANY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 a. Mission objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 b. Company
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Unilever Unilever is one of the world’s oldest multinational corporations with extensive product offerings in the food‚ detergent‚ and personal care businesses. It generates annual revenues in excess of $50 billion and a wide range of branded products in virtually every country. Detergents‚ which account for about 25 percent of corporate revenues‚ include well-known names such as Omo‚ which is sold in more than 50 countries. Personal care products‚ which account for about 15 percent of sales‚ include
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Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton‚ Knorr‚ Dove‚ Axe‚ Omo… For Unilever‚ sustainability is integral to how they do business. With 7 billion people on planet‚ the earth’s resources can be strained. They believes that as a business‚ they have a responsibility to their consumers and to the communities in which
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Part 2.1 External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having
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Unilever Group ANALYSIS for NYSE : UL JANUARY 30‚ 2013 SKIN & HAIR CARE (DOVE‚ LUX) $ 39.65 Trefis Estimate $ 40.37 $114.3 B MKT CAP Market Price Unilever’s Skin Care & Hair Care Market Share 5 Global Hair Care Market Size 6 Global Skin Care Market Size 7 EBITDA Margin of Dove‚ Lux Skin & Hair Care 8 BECEL‚ BLUEBAND‚ KNORR‚ HELLMANN’S Unilever’s Market Share of Grocery 10 Global Market Size of Grocery 11 $112.3 B MKT CAP See the Full Analysis for Unilever Group on Trefis
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consumers in relation to competitive brands. Also to fill the gap where consumer needs are not being met. (iii) Product Repositioning: It is normally necessary due to events such as competitor cutting into brands market share e.g. Omo with powerfoam which competes with Ariel detergent. It may also be necessary due to consumer preferences
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and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands‚ amongst the largest selling of which are Aviance‚ Axe/Lynx‚ Ben & Jerry’s‚ Dove‚ Flora/Becel‚ Heartbrand‚ Hellmann’s‚ Knorr‚ Lipton‚ Lux/Radox‚ Omo/Surf‚ Rexona/Sure‚ Sunsilk‚ Toni & Guy‚ TRESemmé‚ VO5 and Wish-Bone. Unilever PLC had a market capitalisation of £27.3 billion as of 23 December 2011‚ the 18th-largest of any company with a primary listing on the London Stock Exchange. 1930 to 2001
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the Iron Age and the Bronze Age‚ according to the level of chemical endeavor of that time. The content in this report will comment on the various implications of science on society and the environment‚ such as the use of CFCs‚ the use of soaps and detergents‚ shrinking world resources‚ eutrophication‚ heavy metal pollution and poisoning‚ and the role of chemists. The information in this report was obtained from a wide variety of resources‚ as in the bibliography‚ which have each been assessed for their
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LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact‚ Lux has been making waves since 1924‚ when it launched the world’s first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers‚ it arrived in the UK in 1928‚ offering people
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