mercado de los detergentes es muy competitivo. Sin embargo‚ es un mercado muy concentrado‚ en el cual Unilever‚ Procter & Gamble y Maritano controlan el 95‚94% del mercado (según estudio Nielsen‚ año 2006). Unilever tiene las marcas Drive‚ Rinso y Omo‚ que en conjunto poseen una participación de mercado de un 70‚77%. Procter & Gamble‚ con Ariel y Ace‚ tienen un 21‚33% y‚ Maritano‚ con sus marcas‚ Popeye detergentes‚ Kop‚ Detersol y Neutrex‚ tiene un 3‚84% de participación de mercado. A pesar de ser
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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“One Unilever” strategic direction which aims at aligning all Unilever companies world-wide to think and act as one. Unilever has three main product categories; Foods- includes Blueband and Flora Margarine‚ Royco and Knorr. Fabric Cleaning- includes Omo‚ Sunlight and the 3rd and final category is Skin Care‚ which has the most products with Vaseline Petroleum Jelly‚ Vaseline Cocoa Butter‚ Geisha‚ Lifebuoy and Lux. Most of these products are manufactured locally in the factory plant which is located
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BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
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and the relative under educated and under development of the country. The tools used by the PBOC to control liquidity are largely similar to those used by other central banks; however‚ there are individualities to them. The PBOC uses tools such as OMO‚ RRR‚ Window guidance and Administrative Measures. Distinctive features presents in each area. Window guidance is unique to China‚ where the central government set directives to the sector development focus‚ stimulating the growth of certain industries
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Fiscal Policy vs. Monetary Policy With America in recovery from the attacks on our freedom and our economy‚ many wonder if we will return to phase one (expansion) and how long it will take to reach phase two (recession) again. The Keynesian Theorists of America believe that the government should actively pursue Monetary policies (enacted by the Federal Reserve Bank) and Fiscal policies (enacted by Congress) to reach adjustments to price‚ employment‚ and growth levels. In our full market economy
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increase their 81% market share‚ and prevent attack from P & G. Unilever cannot only satisfy their low income consumers‚ but they can also maintain the consumers of OMO. They will gain expertise and can apply it to other categories. Financial analysts will praise them and top students will line up to work for them. Unilever’s premium brand‚ OMO‚ will lose their consumers. It will lead to price competition. It also has bad effects on corporate reputation. 3. Does Unilever need to develop a new brand
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Introduction Coca Cola‚ like any other business‚ deals with the affects of monetary policy set by the United States Federal Reserve Bank. The three tools used by the Federal Reserve to control monetary policy are the discount rate (federal funds rate)‚ open market operations (buying and selling of bonds) and the reserve ratio requirement. The following will discuss the monetary policy tools used by the Federal Reserve Bank and its affects on The Coca Cola Company and other businesses. Federal
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EXAMINING THE RELATIONSHIP BETWEEN AUSTRALIA’S BUDGET DEFICIT AND DOMESTIC INTEREST RATES Project Topic Area: Budget deficits and interest rates Class: ECON3007 Intermediate Econometrics Date: May 31‚ 2013. Abstract This paper examines the empirical relationship between Australia’s federal budget underlying cash balance and the real interbank rate. Results from the period 1976-2013 suggest xxxx Contents Page
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Anwar Esther Siah Shuet Yi Jarren Tam Keat Wen Lim Kai Shen Paul Ruben Mohanadasan The University of Nottingham Malaysia Contents Introduction 3 Contents 4 Monetary Policy as conducted by the Central Banks 4 Open Market Operations (OMO) 4 Cash Reserve Ratio 5 Interest Rates 6 Quantitative Easing 8 Critical Analysis of the Effectiveness of Monetary Policy 9 Conclusion 13 Bibliography 14 Introduction During the recent global financial crisis‚ increased uncertainty of
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