Technology: Good or Bad? Advances in technology cause great controversy. These controversies are centered around the influences technology has on the people who engage in different types of technology. In the article titled “Out Semi-Literate Youth? Not So Fast” by Andrea Lunsford‚ she explains the importance of technology and how‚ in most cases‚ technology is able to help develop students. In another article titled “Hal and Me” by Nicholas Carr‚ he stresses the point that technology is pushing
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REFINING TANKRADAR REX 3950 Refinery improved crude oil inventory control with Rosemount Tank Gauging products RESULTS • Improved crude oil inventory control • Decreased operating and maintenance costs • Reduced safety risks APPLICATION Level and temperature measurement in crude oil storage tank CUSTOMER Refinery in South-East Asia CHALLENGE This refinery had a problem with the accuracy of crude oil inventory measurement. The inventory must be closely monitored so that the tanks are not overfilled
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the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.” - Malhotra (2003) Importance of Marketing Research Introducing new products into international markets Uncovering international opportunities for existing products Ensuring marketing decisions are made on the solid foundation of knowledge BLUNDERS IN MARKETING (1) A Japanese hotel notice board: “You are invited to take advantage of the chambermaid”; Acapulco
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The Product-Mix Auction: a New Auction Design for Differentiated Goods Paul Klemperer Nuffield College‚ Oxford‚ OX1 1NF‚ England paul.klemperer@economics.ox.ac.uk +44 777 623 0123 Journal of the European Economic Association‚ 2010‚ 8‚ forthcoming (first version‚ 2008) The most recent public version of this paper is available at http://www.paulklemperer.org Abstract I describe a new static (sealed-bid) auction for differentiated goods—the “Product-Mix Auction”. Bidders bid on multiple assets simultaneously
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Elektra Products used to be the leading manufacturer and retailer of electrical products and supplies. The company experienced a cloud of problems: market share was declining and product ideas were limited. Departments didn’t communicate with one another‚ morale was very low and many employees were keenly seeking other jobs. As market share is declining‚ this means that the company isn’t making sufficient profit and revenue. To improve‚ the company could make a survey to see what their customers
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Product Placement placements in Movies and TV-shows Authors: Jens Abrahamsson Marketing Programme Niclas Lindblom Marketing Programme A study about Swedes attitude towards product Tutor: Examiner: Subject: Level and semester: PhD. Rana Mostaghel PhD. Pejvak Oghazi Marketing Bachelor´s esis‚ Spring 2012 Abstract Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement
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constantly immersed in technological advancements that promote nonstop communication and instant gratification‚ whether through cell phones‚ gaming systems‚ or laptops. But are these technological advancements a good thing? I believe that the growth of technology has negatively influenced the social interactions of today’s youth because it isolates individuals from reality‚ raises the lack of privacy and promotes higher health risks. The Internet can provide as an escape from reality. In real life‚ you
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today’s world‚ where just about everything is more convenient and accessible due to advances in technology across almost all sectors‚ it may seem as though it’s a misnomer to even mention any disadvantages of technological advances. However‚ despite how far technology has taken humans and no matter how convenient it may make things‚ there are some disadvantages accompanying this level of access. Technology advances show people a more efficient way to do things‚ and these processes get results. For
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Product placement‚ or embedded marketing‚ is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers employ ’branded entertainment’—product placement—with the vast majority
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Product Information Product information should be more thorough because it will help us become more ethical consumers and take better care of our health. We do have the right to know whether a product has been made by unethical means before purchasing it‚ or if the product is harmful to our health. Our market has expanded to the point where we are presented to an enormous number of products and have built the tendency to buy things without knowing where they come from or how they were made
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