Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Criteria for segmenting An ideal market segment meets all of the following criteria: * It is possible to measure
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scatterplot of (log x‚ log y) shows a strong positive correlation Which of the following must be true? I. The variables x and y also have a correlation close to 1. II. A scatterplot of (x‚ y) shows a strong nonlinear pattern. III. The residual plot of the variables x and y shows a random pattern. (a) I only (b) II only (c) III only (d) I and II (e) I‚ II‚ and III 2. What is the purpose of residual plots? (a) To determine causation. (b) To assess the type of relationship
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What are the Main Challenges to Liberalism in the Current Global Order? Introduction: Liberalism: dominant ideological force shaping western political thought. Identified with western civilisation itself. Lib v. Popular inter-war period by idealists who believed warfare was an outdated way of settling events. Heywood- the central theme of liberalism in all its forms is harmony 1) Peace is normal 2) Faith in HN 3) Democracy is necessary Outline what Neo-Liberalism believes in 1) peace and
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PLANT GROWTH EXPERIMENT Numerous environmental variables influence plant growth. Three students each planted a seedling of the same genetic variety in the same type of container with equal amounts of soil from the same source. Their goal was to maximize their seedling’s growth by manipulating environmental conditions. Their data are shown below. Plant Seedling Mass (grams) Day 1 Day 30
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There are 3 main competitors for Jawbone Up device. But there are 12 competitors in total. Fitbit - 36 patent DirectLife - 24 patent BodyMedia - 23 patent DigiFit - 1 patent Life Microscope - Adidas MiCoach Pacer - Nike+ - 49634 patent Valencell - 7 patents Basis Band - Shine - 20472 patents Larklife - 1 patent Motorola MotoActv - Legal regulations. i) What are we going to be if we colabarate with Jawbone:- Limited liability partnership Why? Because we are building a partnership
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compared to competitors SPEED – crucial differentiator – first mover advantage FOCUSED INNOVATION Focus on 19 Powerbrands – growth is much higher in the Powerbrands because they are in high-growth categories where RB has very strong positions Incremental approach to innovation – innovations on existing products. THE RB TREATMENT Re-invention of a standard‚ usual product into a specific‚ market-niche product e.g. Nurofen analgesic to Nurofen Express – fast-acting version Ensuring
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company ’s profitability. B. changes in variable costs on a company ’s profitability. C. changes in fixed costs on a company ’s profitability. D. changes in product sales mix on a company ’s profitability. E. All of these. 2. The break-even point is that level of activity where: A. total revenue equals total cost. B. variable cost equals fixed cost. C. total contribution margin equals the sum of variable cost plus fixed cost. D. sales revenue equals total variable cost. E. profit is greater than zero
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stock market crash. People lost their jobs‚ businesses were forced to close‚ houses went up for sale‚ and all hope was lost. Furthermore‚ the crash of the stock market affected many different aspects of the world including citizens‚ the United States economy‚ and places outside the United States tremendously. At the time when the stock market crashed President Hoover was in office and therefore blamed for the start and most of the effects of the stock market crash. In 1929 the stock market completely
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overhead on the basis of machine-hours. The predetermined overhead rate is $14 per machine-hour. The total cost that would be recorded on the job cost sheet for Job 607 would be: A. $4‚107 B. $6‚319 C. $3‚432 D. $4‚863 3. Trauscht Corporation has provided the following data from its activity-based costing system: The company makes 340 units of product P23F a year‚ requiring a total of 710 machine-hours‚ 80 orders‚ and 40 inspection-hours per year. The product ’s direct materials cost
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resources‚ and what the cost is driven from. 2-2. Two rules of thumb when analyzing cost behavior are to manage what the company manufactures‚ sells‚ and to give advice as to where costs can be reduced. 2-3. Three examples of a variable cost are a 12% increase in the production of dresses‚ which will cause a 12% increase in variable costs. A 10% increase in clothes will cause an 10% increase in variable costs. A 30% increase in labor hours will cause a 30% increase in variable costs. Three examples
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