Tanishq A Case Study Group-III Section C Happy Saini 0137/48 Uday Mehta 4035/18 Ganesa Kumar KV 0128/48 Harshit Krishna 0143/48 Vinay Kumar Juluri 4040/18 Himanshu Kumar 0147/48 Rohan Gala 0127/48 Introduction: ’Tanishq’ meaning love for the body‚ was a brand introduced by Titan‚ a TATA company‚ to capture the gold jewellery market of India. The basic idea behind the concept was to redefine the gold jewellery market
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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ABSTRACT The word retail has a very small meaning ‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept ‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic ‚ it simply means that is progressive in nature ‚ it keeps on changing itself with the emerging trends. There are various elements that are working as the forces for retail dynamics. One such force is Rural retail. The retail business in India accounts for
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INDUSTRIAL RELATION & LABOUR LAWS Assignment Topic National commission on Industrial Relation Recommendation Submitted by J. Mary Smile MBA-Final Year NATIONAL COMMISSION ON INDUSTRIAL RELATIONS The first National Labour Commission 1929‚ had promised lot in the direction of social security‚ social welfare‚ wages‚ social insurance‚ industrial relations‚ industrial adjudication‚ collective bargaining etc‚. In sequel to the recommendations made in the report of the first national commission
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Valentines Day | New Year | Rio de Janeiro Carnival | Oktoberfest | Christmas | Diwali Christmas Festival» Christmas Festival- The Origin of Christmas- The History of Christmas- Christmas Story- Christmas Tradition- The Religious Aspect of Xmas- 12 days of Christmas- Significance of Christmas- Christmas Day in the Morning- Jesus Christ- Mary Mother of Jesus- About Santa Claus- The Christmas Tree» Christmas Celebrations- Christmas Eve Celebration- Christmas Day- The Tradition of Gifting- Christmas
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Culture of India India’s languages‚ religions‚ dance‚ music‚ architecture and customs differ from place to place within the country‚ but nevertheless possess a commonality. The culture of India is an amalgamation of these diverse sub-cultures spread all over the Indian subcontinent and traditions that are several millennia old. Regarded by some historians as the "oldest living civilization of Earth"‚ the Indian tradition dates back to 8‚000 BC and has a continuous recorded history for over
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Kerala Introduction Better known as God’s Own Country‚ Kerala is a heavenly portrait splashed with myriad of enchanting hues. Situated in the southern tip of India‚ Kerala is caressed by the Arabian Sea in the western coast of India. It is a green Venice‚ but unlike Venice‚ where man has created most of the glory‚ in Kerala nature rules. This beautiful coastal state of India is the country’s ambassador to the world of travel and tourism. From the lagoons & backwaters that meander through the
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1 “S.T.P ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10
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BOMBAY Mumbai /mʊmˈbaɪ/‚ also known by its former name Bombay‚ is the capital city of the Indian state of Maharashtra. It is the most populous city in India‚ and the fifth most populous city in the world‚ with a total metropolitan area population of approximately 20.5 million. Along with the neighbouring urban areas‚ including the cities of Navi Mumbai and Thane‚ it is one of the most populous urban regions in the world. GEOGRAPHIC POSITION: Mumbai lies on the west coast of India and has a
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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