THE RETAILFORMULA FOR IKEA IN INDIA [pic][pic] Names and Relation numbers Group 12: Julian Hoffbauer: 86282 Anwar Mohi-ud-din: 66913 Sonja Bogacki: 83353 Susanne van Scherrenburg: 78940 Lecturer Mr. Oude Lohuis Mr. Boels Mrs. Wedrychowicz Mrs. Kooijenga Date 11/06/2009 EXECUTIVE SUMMARY The following report scans the various environments of India and includes a retail formula to determine if an expansion of IKEA to India would be preferable. It will
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IKEA 1. A firm advantage of IKEA is they have a dedicated supplier network so they are able to offer quality furniture at low prices. IKEA reaps huge economies of scale from the size of its stores and the big production runs necessary to stock them since the same furniture is sold all over the world. Since IKEA saves‚ they are able to match their rivals on quality and still manage to undercut their furniture by 30 percent. A country advantage is they have more than 2‚300 suppliers in 67 countries
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Dream Dare Win www.jeywin.com GLOBAL ECONOMIC CRISIS AND ITS IMPACT ON INDIA RAJYA SABHA SECRETARIAT NEW DELHI JUNE 2009 Dream Dare Win 1 www.jeywin.com Dream Dare Win www.jeywin.com GLOBAL ECONOMIC CRISIS AND ITS IMPACT ON INDIA RESEARCH UNIT (LARRDIS) RAJYA SABHA SECRETARIAT NEW DELHI JUNE 2009 Dream Dare Win 2 www.jeywin.com Dream Dare Win www.jeywin.com Occasional Paper Series (4) This paper is based on published sources which have been cited
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Research and Statistics Department (2009)‚ “Economic Developments 4th Quarter 2008”‚ Saudi Arabian Monetary Agency Annual Budget (2009)‚ Ministry of Finance‚ Saudi Arabia Saudi Economic Perspectives‚ (2009)‚ National Commercial Bank‚ Saudi Arabia “Mid-Year Economic Review and Forecast”‚ (2009)‚ Saudi American Bank (SAMBA)‚ Saudi Arabia “Saudi Arabian Real Estate Market”‚ Global Investment House‚ Kuwait‚ Jan‚ 2009 “Oil fuels Saudi real estate market boom”‚ Global Property Guide‚ Aug‚ 2008 “Saudi Cement
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five laborers working in a garment factory in Indonesia divides the task of making men’s dress shirts for export to the United States. Each laborer works 10 hours a day‚ six days a week‚ and is paid the Indonesian minimum wage of $2.50 per day. In one week‚ the team can make 500 shirts. The company spends $10‚000 each week to cover advertising‚ administration‚ machinery‚ transportation‚ and other expenses. Each shirt sold for $40 in the United States. Total Labor Cost Labor Cost Per Shirt Total
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Policy Paper Global Economic Developmental Council (GEDC) Word count: 2‚277 Introduction After the strikes of several financial crises‚ domestic economic problems in developing and developed countries are exacerbating. For developing countries‚ they are frustrated by the aftermath remedies prescribed by the International Monetary Fund (IMF)‚ as they do not bring benefits as promised. To countries in earlier stage of development‚ launching massive national development projects are increasingly
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The IKEA approach Kevan Scholes* ‘In times when many nations and people face economic challenges our vision of creating a better everyday life for the many people is more relevant than ever. To make it possible to furnish functionally‚ individually and sustainably – even when the economy is tight.’ This was Mikael Ohlsson‚ IKEA’s Chief Executive‚ speaking in 20121 while reporting a sales increase of 6.9 per cent (to b25.2 billion)‚ profits of b3 billion and share gains in most markets. At the same
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Running head: SITUATION ANALYSIS AND PROBLEM STATEMENT: GLOBAL COMMUNICATIONS Situation Analysis and Problem Statement: Global Communications University of Phoenix Situation Analysis and Problem Statement There are different ways to approach defining the problems facing an organization; the focus needs to be on defining the problem correctly. Thus far in our teachings we have examined the foundations of Problem Based Learning‚ the 9-Step Problem-Solving Model and Situation Analysis and
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Content Page Executive Summary 4 Situational Analysis 5 Macro-Environment PESTLE Analysis 5 The SWOT Analysis 7 Strength (Internal) 7 Weakness (Internal) 7 Opportunity (External) 8 Threats (External) 8 TOWS Analysis 9 Maxi-Maxi Strategy (Strength-Opportunity) 9 Maxi-Mini Strategy (Strength-Threats) 9 Mini-Maxi Strategy (Weakness-Opportunities) 10 Mini-Mini Strategy (Weakness-Threats) 10 Objective 10 Marketing Strategy 10 Technology 11 New methods of food preparation 11
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EXECUTIVE SUMMARY In 1998‚ the first IKEA store was opened to the Chinese market in Shanghai‚ the country’s financial cradle and now ready to expand further. With a consistent economic growth level‚ China is attractive to most multinational companies as a green of business potential. However‚ a successful expansion needs to reflect the way in which IKEA understands the marketplace in terms of cultural infrastructure‚ protection of its brand‚ trade barriers such as host country legislation‚ political
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