APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung‚ Daniel Chan Ying Wa‚ Cindy Yip Chun Hin‚ Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how
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Assignment Focus on the Learner 1. I chose to assess Marine who is a mature student and of French nationality‚ she is married and has two teenage children. (Her level of English is intermediate but still requires good flow and a greater repertoire of vocabulary). Marine used to work as a legal assistant and has finished her training to be a patent assistant. This involves working with lawyers where English is becoming an important requirement‚ not just reading but writing and conversing with
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Focus Groups An overview Submitted to: Prof. Schaff By: Muhammad F Balouch Id # 617531 University of Bridgeport Executive Summary ..3 Introduction ...4 History of Focus Group .5 Rational and Uses of Focus Group 5 Conducting a Focus Group Study ..7 Running a Focus Group ..8 Analysis and Writing Up . 8
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Camera with a focus ‘What does it take to make a movie?’… Gone are the days when such a question caught awe-filled eyes gazing at an aspiring film-maker eager to learn about the art and science of making motion pictures. It might rather end up making you a butt of joke amongst a bunch kids fluttering around you‚ teaching you to make a movie using a device as handy as a cell phone. That’s what it may take to make a movie in the present day. In a metropolis like Mumbai‚ with an ample of amateur
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The article “How to Do One Thing at a Time” states that seemingly harmless multi-tasking isn’t as harmless or efficient as we’d like to believe. A study at Stanford University showed the results of multi-tasking. Two groups of students were asked to coincide chatting‚ writing a short essay and arranging a music play list all in 30 minutes. One group multi-tasked while the other focused on each task individually for 10 minutes each consequently‚ in the reading the author states a memory test proved
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1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also
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She can barely see straight With all those tears stinging her eyes He led her down a make believe path All filled with stupid lies "Remember you said you loved me? Were you saying that to her too? And the sweet kisses as well Or the I’ll never lead you’s? Of all the broken promises I’ve forgiven you for This one is different" She says as she walks out the door. Now listen to me‚ and do listen close For I shall tell you a story That no one else knows It’s about a broken hearted
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No One’s Life Is More Valuable than Another No one is ever more important than someone else‚ whether you are comparing a professional doctor to a regular fast food working person. They might not have had the same opportunities as others did. For example‚ one could have grown up wealthy‚ while the other grew up barely getting by. Therefore the doctor in my opinion had the chance to go to medical school and become what he/she is‚ while the other one couldn’t because of where he/she grew up and didn’t
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of the Education Ministry’s ’one-student one-sport’ vision‚ which will be implemented next year. NUTP secretary-general Lok Yim Pheng said it was "high time" for the ministry to take a firmer stand in ensuring that students get involved in co-curricular activities‚ especially sports. "The emphasis on achieving good grades means that students have for long been subjected to activities that tie them down to the study desk‚" she said. "It’s normal for students today to‚ upon returning from
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explore and understand attitudes and behavior‚ and quantitative research being used to measure how widespread these attitudes and behaviors are. Qualitative research can be used when managers need exploratory research. Managers use exploratory research to understand customer attitudes‚ emotions‚ preferences and behaviors. It can also be used in new product development or creative development research. Individual depth interview It is an interview that is conducted face-to-face‚ in which the
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