marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing
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A hero. Someone of admirable traits or qualities. All of us have a hero. To some‚ a hero might be their favorite actor or musician. To others‚ someone closer to home‚ like a father or uncle. But what is hero? It means different things to different people. Many find people of fame or importance their heroes. A patriotic American supporting the war in Iraq may think George Bush is a hero‚ while others believe he every decision he makes is wrong. On the flip side‚ Muslims may find Osama Bin Ladin
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the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.” - Malhotra (2003) Importance of Marketing Research Introducing new products into international markets Uncovering international opportunities for existing products Ensuring marketing decisions are made on the solid foundation of knowledge BLUNDERS IN MARKETING (1) A Japanese hotel notice board: “You are invited to take advantage of the chambermaid”; Acapulco
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Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors‚" "affluent professional working women‚" "teens") the positioning of the product consists of creating
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Courageous & Complex Cry‚ the Beloved Country is a compelling novel written by Alan Paton that tells the story of a distraught South Africa‚ and how one father faces the struggles of putting his family back together. Cry‚ the Beloved Country takes place in South Africa around the 1940’s. Stephen Kumalo‚ a priest that lives in the village of Ndotsheni‚ receives a letter unexpectedly‚ asking him to come to the city of Johannesburg because his sister Gertrude is very ill. Kumalo is willing to make
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14 May 2013 | Project 1 | Option 2: Media Products | | Jessica Viljoen | 13000822 | | Media products are created with an audience in mind‚ and it is often the audiences’ interests that dictate the content of products that are available. In this assignment I will be using two distinctly different magazines‚ Men’s Health and Cosmopolitan‚ as a platform from which to work with to discuss how the content can be seen to define specific target market’s values with regards to semiotics
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One-to-one communication occurs when one person speaks with or writes to another individual. This happens when a care professional meets with a person who has health worries or personal concerns‚ such as during a doctor–patient appointment for example. Lots of one- to-one communication also occurs when care professionals meet with and talk to each other or with the partners‚ relatives or friends of people receiving care. Communication in one-to-one situations is most effective when both parties
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PRODUCT DEVELOPMENT Introduction Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering‚ science‚ and management disciplines to address the issues involved in the planning‚ development‚ and implementation of technological capabilities to shape and accomplish the strategic and operational objectives
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(1) a relatively large number of sellers‚ (2) differentiated products (promoted by advertising)‚ and (3) easy entry and exit from industry (McConnell p.445). Fast food companies fit into monopolistic competition because consumers perceive that there are non-price differences among the competitors’ products‚ there are many producers and customers in a given market‚ and the producers have a degree of control over the price of the products (Wikipedia). Fast food companies have the ability to set there
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