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    The Arnolfini Portrait‚ created by Jan van Eyck‚ is a complex oil painting that was created in 1434. It is a representational work because it references real life events‚ which in this case‚ are the marriage rituals of that day in age between husband and wife. For the very first time in history‚ van Eyck became the perfect eye-witness in the truest sense of the term. This portrait is very complex due to the fact of its iconography. It is very symbolic and has been interpreted in several‚ countless

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    Brief History of Branding

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    Brief History of Branding and the importance of Brand Experience Note: this was a presentation given to a group of industrial design students on the topic of branding‚ with the aim to encourage critical thinking about branding History? Why should we care? • It’s not math or physics with a 1000+ year history • With so many “guru’s” critical thinking is... critical • Debunking Brand Gospel*? • A little history can provide context •The problems that “branding” was solving early on are not

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    “A Portrait of the Artist as Filipino” Nick Joaquin Act I ”Bitoy Camacho‚ an old friend of the Marasigans‚ pays them a visit one afternoon after many years of absence. He is greeted by the two daughters of Lorenzo Marasigan‚ a famous painter‚ who in his declining years has been living in isolation and abject poverty. Recently‚ he finished his latest and perhaps last major work of art‚ a painting he entitled Portrait of the Artist as Filipino. The sisters Paula and Candida welcome Bitoy. They

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    Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious

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    Self Portrait Project

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    The artwork I made for this self portrait project incorporates two approaches of both collage and drawing. It shows a composition of these massive figures of me. And each of them is making a different gestures. Composition is one of the most powerful elements that contribute to build my piece. This is an asymmetrical composition because it has similar visual weights in two sides. Figures in both two sides are filled with decorate tapes‚ each of them has different pattern. They all come together

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    Employer branding essentials A Badenoch & Clark guide Page 1 of 3 Our employer brand is what identifies us in the marketplace; it’s what makes us distinctive. It gives everyone in the organisation a handle on what we are‚ and everyone interested in joining us a clear picture of what to expect. It infuses our recruitment process and the way we engage with our colleagues throughout the organisation. We value it highly and work hard to live it. Steve Gilliver‚ EMEA HR Director‚ Dell Employer

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    Branding‚ Pricing‚ and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding‚ pricing‚ and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words‚ each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that will

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    Analyzing the Performance of the English F.A. Premier League With an Econometric Frontier Model CARLOS PESTANA BARROS Technical University of Lisbon STEPHANIE LEACH Imperial College London This article uses an econometric frontier model to evaluate the performance of football clubs present in the English F.A. Premier League from 1998-1999 to 2002-2003‚ combining sport and financial variables. A stochastic Cobb-Douglas production frontier model is used to generate football club efficiency

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    Mcdonalds and Co-Branding

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    Why have McDonald’s super-sized co-branding? In this essay‚ we seek to give a balanced informative diagnosis of how in recent years McDonald’s have tried to recreate and re-sculpt its brand image in the mindset of its customers and society as a whole. In particular‚ we want to focus our attention on how McDonald’s has adopted the marketing strategy known as co-branding to draw on the benefits of already well-established brands. “Despite being in the midst of an obesity crisis‚ it has done little

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    job-specific dimensions alone have missed the point. These attributes are easily matched by the competition. Employer branding is the development and communication of an organization’s culture as an employer in the marketplace. An organization must adopt a concerted and focused approach to building and maintaining its reputation as a ‘Best Workplace’ and constantly work towards reinforcing this branding through continuous exercises. Abstract : Employee attrition is a very big problem not only in India

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