Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
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OBJECTIVE: Evaluate the technical and economic feasibility of using locally produced hydrogenated castor wax as a substitute for imported stearic acid GIVEN: Demand: 1‚000 bags per month of Stearic Acid (25kg per bag) Thickening agent – 12% of the weight of the final product (30% of product cost) Stearic acid Cost: Price - $1‚600/1000 kgs. FOB USA Sea Freight Cost - $1‚800 per container van (1‚000 bags @ 25kg. per bag) Fixed Ordering Cost – Php 3‚000 per shipment Custom Duty – 10% based
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early age in which he passed. A detail from the mummy case‚ Portrait of Artemidorus (Fig. 15-17) shows us how young Artemidorus was when he died. The portrait depicts a handsome young man with huge brown eyes and smooth skin. He wears a wreath on top of his hair which is stylized in a manner that was popular during the rule of Trajan. Another example from Hawara of painting on woods for a mummy case can be seen on Mummy portrait of young woman (Fig. 15-18). This painting is of a young woman that
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Learning Objectives 1.To explain the value of branding 2.To understand brand loyalty 3.To analyze the major components of brand equity 4.To recognize the types of brands and their benefits 5.To understand how to select and protect brands 6.To examine three types of branding policies 7.To understand co-branding and brand licensing 8.To describe the major packaging functions and design considerations and how packaging is used in marketing strategies 9.To examine the functions of labeling and
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TRAVELOGUE : MUMBAI Mumbai‚ the city of Sri Mahalakshmi‚ where the goddess of fortune and abundance resides and grants favours‚ worshipped by countless devotees who have made Mumbai their home. Little boxes‚ people on people‚ concrete humanity. The only city where it all works‚ against all odds. A city within which people strive for excellence or how would they stand the pace of desperate living here. A city of crime‚ where the crime is not visible. A city where you feel safe no matter who‚ where
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same marks‚ numerical sequencing‚ used by Intel. To differentiate from competitors and solve the problem of market confusion among the product offerings‚ Intel developed an alternative branding strategy by focusing on building the company’s brand image instead of product-based brand strategy. Under the new branding strategy‚ Intel was established as a brand‚ a reliable and premium brand‚ ably transferring the equity of “386” and “486” microprocessor to Intel‚ the company and to distinguish Intel
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The Global Branding of Stella Artois* Synopsis Interbrew had developed into the world’s fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. More recently‚ senior management had decided to develop one of their premium beers‚ Stella Artois‚ as a global brand. This case examines the early stages of Interbrew’s global branding strategy and tactics‚ enabling students to consider these concepts in the context of a
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AND DEPOSIT SCHEMES IN THE CONTEXT OF CUSTOMER SATISFACTION LEVEL AT THE PREMIER BANK LIMITED by Amriyan Akhter ID: 0920059 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH May‚ 2013 COMPARATIVE STUDY OF VARIOUS LOAN AND DEPOSIT SCHEMES IN THE CONTEXT OF CUSTOMER SATISFACTION LEVEL AT THE PREMIER BANK LIMITED by Amriyan Akhter ID: 0920059 has been approved
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Banking Software ECO/561 June 17‚ 2013 Banking Software Business Proposal Whether it’s Consumer banking or Commercial banking‚ specialized software applications can save any financial institution a lot of money by investing in a single system‚ and customer and employees alike would also benefit. Many banking institutions currently house several banking applications depending on the type of products‚ each application houses different products. If a customer is a sole proprietor‚ he or she may
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In Albrecht Durer’s Self-Portrait‚ made in 1500 using oil on wood panelling‚ we see that the artist regards himself as a great individual worthy of praise. Durer made this painting after he had visited Italy during 1494-95. There he was introduced to the "idealism" associated with art. He was also introduced to the concept that the artist was their own‚ independent creative genius. Durer represents himself as an idealized‚ Chirst-like figure. His pose is harshly frontal‚ looking directly at the viewer
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