1990’s‚ Tata Steel was Asia’s first and India’s largest integrated steel producer in private sector. In 2003‚ Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing by Tata Steel of its products in early 2000’s? 1. The first reason was to reduce the dependence of Tata Steel on the external environment. The profitability of steel industry in India is strongly linked to variations in business
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ON HOW PRODUCT BRANDING AFFECTS CONSUMER PURCHASE DECISIONS IN RETAIL OUTLETS.CASE STUDY OF TM SUPERMARKETS. BY CHIDHKWA ARTHUR HILTON R101422F A PROPOSAL SUBMITTED TO THE FACULTY OF COMMMERCE IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BACHELOR OF COMMERCE (HONOURS) DEGREE IN RETAIL MANAGEMENT. 2013 1 TITLE An assessment on how product branding effects consumer purchase decisions in Food Market Chain Group (FMCG) goods and durable goods. 2 BACKGROUND TO THE STUDY Branding is a vital element
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A Portrait of the Artist as a Young Man tells the story of Stephen Dedalus‚ a boy growing up in Ireland at the end of the nineteenth century‚ as he gradually decides to cast off all his social‚ familial‚ and religious constraints to live a life devoted to the art of writing. Right at the beginning of the novel is the epigraphy Et ignotas animum dimittit in artes. This loosely translates into “he sent his soul into unknown arts.” This epigraphy is the bases of the novel; how Stephen explores is body
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| The British University in EgyptFaculty of Business Administration‚ Economics and Political Science | The effect of celebrity endorser scandal on brand image | | 2012/2013 | | By: Lina Magdy Mahmoud Anwar ID: 111281 Under the supervision of: Dr. Samaa Attai | Table of Contents 1. Introduction 3 1.1 Background 3 1.2 Literature Review 4 Bibliography 6 1. Introduction As consumers became more conscious and aware about brands and advertising‚ it became
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First and foremost‚ although there is no universally accepted definition of co-branding‚ Leuthesser‚ Kohli and Suri (2003‚ p. 36) have defined co-branding as "the combining and retaining of two or more brands to create a single‚ unique product or service". Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure (Spethmann & Benezra 1994). The main advantages are that companies can pool together their resources‚ reduce the cost of production
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What is a brand? A brand is a name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them‚ intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features‚ benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars
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TITLE Ohmic Heated Hydrodistillation of ‘Serai Wangi’. 1.0 INTRODUCTION 1.1 General Overview Hydrodistillation is a method to extract essential oil from various plant materials and was used to separate essential oil from Cymbopogon flexuosus (lemongrass). Mostly used by small scale producers of essential oils. In hydrodistillation the plant material is almost entirely covered with water as suspension in the still which is placed on a furnace. Water is made to boil and essential oil is carried
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Chapter 1 Introduction 1.1 Background of the Study: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm ’s overall financial health over a given period of time‚ and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation. There are many different
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Dress code for all Pasco County Schools Rasmussen College Author Note This written assignment is being submitted on August 31‚ 2014 for Fran Yarger‚ Professional Communication course at Rasmussen College by Megan Blaise. Table of Content Executive Summary Page 3 Purpose Page 4 Problem Page 4&5 Solution Page 6 Conclusion Page 6&7 Reference Page 8 Executive Summary Purpose- Today education is getting harder and harder
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PUTOMATO PRODUCT DESCRIPTION Putomato is a puto made up of tomato. The main ingredient to this is tomato. Tomato is a fruit that is rich in calcium‚ iron‚ phosphorus‚ sulphur‚ potassium‚ vitamin A‚ vitamin B‚ and vitamin C. 100 g of tomato contains only 20 calories. The low calorie content of tomato makes it a favourite of obese people. The nutritional value of tomato makes it good for weight loss‚ obesity eye disorder‚ night blindness‚ UTI‚ liver disorder‚ indigestion‚ morning sickness‚ constipation
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