A Concise Guide to Market Research . Erik Mooi l Marko Sarstedt A Concise Guide to Market Research The Process‚ Data‚ and Methods Using IBM SPSS Statistics Prof. Erik Mooi VU University Amsterdam Marketing Department De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl Prof. Marko Sarstedt Ludwig-Maximilians-University Institute for Market-based Management Kaulbachstr. 45 80539 Munich Germany sarstedt@bwl.lmu.de ISBN 978-3-642-12540-9 e-ISBN 978-3-642-12541-6
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The Smart Car The Smart car was introduced in 1994 between Mercedes-Benz and the Swiss manufacturer of Swatch watches and was unveiled in 1997. The car was named for “Swatch‚ Mercedes and art.” The Smart car only measures in at 8-feet-8-inches long and is 5-feet-1-inch wide. More than 95% of the components are recyclable. The Smart car is priced in at three different versions. The Pure is at the base level and starts at $11‚590. The Passion is decked out and is most popular and starts at $13
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Pre-Feasibility Study Internet Café PREF-48/July‚ 2002/REV May 2006/2 2 1 INTRODUCTION 1.1 Project Brief This objective of this document is to provide information regarding investment opportunity for setting up an Internet Café‚ with focus on product differentiation i.e.‚ providing some unique services (Video/Audio Chat‚ Web Developing) which are not offered by a typical Internet Café. The business can be established in any of the major cities of the country. 1.2 Opportunity Rationale In a short
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All of the Smart Briefs I have been choosing I realized have focused on subjects similar to that of our assignments in this class and my choice for this Smart Brief is no different. The Smart Brief I chose is titled “The Secret to Resume Success” and was written by Romy Newman‚ President and Co-Founder of Fairygodboss‚ on huffpost.com. Now all of us have applied for jobs in the past‚ are currently applying for jobs‚ and or will in the future. In my 22 years of life I have applied for several jobs
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30th‚ 2013 Book Smart vs. Street Smart In the article‚ “Hidden Intellectualism‚” Gerald Graff discusses the topic of book smart versus street smart. Being street smart means having interest in other activities more than in school work‚ while being book smart is the complete opposite of that. Graff believes that having the personality of a street smart person can benefit society if one knows how to channel their potential correctly. He persuades his views to the readers by using his personal experiences
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show that the American dream is not attainable no matter how hard you work or how successful you are in life. The Novel includes characters who are rich and poor ones that came from money and ones that did not and no matter how rich they were they always wanted something else. The characters all want the one thing they don’t have or can’t have whether it be items you can purchase with money or not. Before you can determine if the American dream is attainable we first need to understand what the
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In 2013‚ smart devices are not just a luxury‚ but have become a necessity. People of all ages‚ ranging from elementary school to senior citizens‚ use smart devices. Just like any other technology‚ there are benefits and disadvantages that come along with it. Smart devices provide countless services to its owner‚ and are great tools. They only become a problem when they are heavily and unnecessarily relied upon. Although people view smart devices as useful tools‚ nevertheless they have this potential
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Security implications of the smart phone: Smartphones are Micro-size computers and are just as vulnerable to viruses and other attacks as laptop or desktop. There are other security concerns that are unique to smartphones. 1. The most obvious threat to the security of our smartphones is falling into the wrong hands. For Smart phones we must use a secure password. A good password alone is not enough to protect‚ there is a line of software that will help us to recover it‚ or wipe the data if we
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A leadership SMART goal is one of the most significant effective leadership skills required in any successful organization. It is also referred to as measurable goal setting and from this term you can derive some of the features of a leadership SMART goal. A leadership SMART goal provides the team players with a clear picture of their performance expectations‚ it makes sure that the team players comprehend the means by which they are expected to reach these performance expectations‚ it establishes
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Smart devices. The first small phone was designed by IBM in 1992 and was called the Simon. It was displayed as a concept product that year at ODMEX expo. The phone was released for public in 1993 and marketed by a company named ‘Bellsouth’. As a smart device apart from being a mobile phone‚ it had calendar‚ address book‚ world clock‚ and calculator‚ address book entries‚ email‚ send and receive FAX and started the gaming revolution on phone. The most importatnt and attractive feature of that
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