marketing strategy of hotels: identification of the target market and the needs of these customers; formulation of the marketing objectives; definition of the constraints (mainly linked to the environment of the hotel); and finally‚ allocation of marketing resources. This last stage can itself be divided in four components‚ following the Marketing Mix model of McCarthy (1960): product‚ place (also called distribution)‚ promotion and price. Before the internet and online technologies‚ the distribution
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1 CHAPTER I THE PROBLEM AND REVIEW OF RELATED LITERATURE The world is continuously changing towards the advent of a high-technological lifestyle. That is why‚ man’s satisfaction level gets higher‚ as it experiences the convenience brought by automation. From here‚ the researchers strive to discover and search for more effective ways on how man can conveniently live their lives. Technology such as the use of computers and networking are some discovered means to lighten
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immensely benefited another sector – the hotel industry. This benefit to hotel industry have led to the conception of Hotel Management. As the interaction of tourist to the hotel increased this have led to the further development of an Online Hotel Management. The website which deals with the easy online reservation of rooms in a hotel for audience who have basic computer knowledge are known as Hotel Management Website’s. Which provide an easy solution for an online customer who can now by sitting at home
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for long period. Some argue that Reservation is a political‚ social‚ economic and constitutional policy to accord justice by absorbing the SCs and STs in the social mainstream. In 1992‚ the Supreme Court ruled out that reservation quotas could not be applied in promotions of Government employees beyond 1997‚ but Parlia through the 86th Amendment bill restored the scheme of reservation for SC and ST in promotions too. The government has further given reservation to OBC ( Backward Classes) . Our Prime
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CHAPTER 1 Introduction 1.1 Background of the Study Online Billing and Reservation system can help the people to perform a reservation through the use of internet. The reservation in a specific hotel or resort and paying bills can be done easily‚ no more hassles and time consuming. Using of internet access in online billing and reservation system‚ the different features of the resort can be viewed freely and easily such as amenities and function rooms‚ packages and other services. The
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the belief in right or wrong with a particular area or system. In any organization ethical issue should be followed for the achievement of business objectives. Precision air reservation system‚ ethical issues are being considered for the achievement of company goal. The following are ethical issues relating to airline reservation system Security; Information’s which are being provided by users should be secure. The system will ensure the safety of customers. All transaction activities will be secured
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research design process is to identify a real world problem or management dilemma and provide a very brief description of the nature of the issue‚ the undesirable symptoms‚ and our inability or lack of knowledge to solve the problem. All the other components are designed to produce a contribution to knowledge that will help solve this problem. While there are some fields that do pure research‚ there are plenty of real world management problems and opportunities for improvement that management researchers
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Formulating Problem Statements: Using Audience Awareness to Contextualize Your Research Goals A persuasive problem statement consists of three parts: 1) the ideal‚ 2) the reality‚ and 3) the consequences for the reader of the feasibility report. Well constructed problem statements will convince your audience that the problem is real and worth having you investigate. Your strategy is one of contrast: by situating the the ideal scenario next to the situation as it exists‚ you can not only
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| 420 million (US$7.7 million)[2] | Box office | 424.3 million (US$7.8 million) (domestic nett) | Aarakshan (Hindi: आरक्षण‚ translation: Reservation) is a 2011 Hindi film starring Amitabh Bachchan‚ Saif Ali Khan and Deepika Padukone. Directed by Prakash Jha‚ the film is a socio-political drama based on the controversial policy of caste based reservations in Indian government jobs and educational institutions. The film also stars Prateik Babbarand Manoj Bajpayee and was released on 12 August 2011
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Problem Statement Survey Arthur Problem Statement Survey In today’s society a recession seems to happen at least once every decade. Each time a recession happens the unemployment rate goes up sky high and companies drop like flies and start filling bankruptcy. Small and large companies alike seem to always layoff staff in order to resolve their shortcomings in finances. This maybe a result of the recession or it could be an effort to take advantage of the recession label and clean house within
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