Online Branding Report Nurun – A Global Interactive Marketing Agency Who is Nurun? Nurun is a global marketing firm who specializes in proving value to a company’s products through “digital utility”. They start any project by thinking like the customer that will be using the product or service‚ right down to their daily activities. They then discover how adding a digital dimension (whether it be a website‚ social media‚ apps‚ or other innovative digital media types) will increase the customer’s
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Online Marketing Jeton Sabanovski Southern New Hampshire University In today’s world‚ marketing research has begun to use the Internet and popular social networking sites such as‚ Facebook and Twitter‚ to gather personal information of all users. It’s becoming a lot easier for companies to connect directly with customers and collect individual information that goes into a computer database. This information can also be matched to other websites and share
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cholesterol and high blood pressure .” ( Gina Kolata) We often associate these problems with only fat and obese people‚ but what about those who are skinny? We tend to automatically assume thin or skinny people are healthy ‚ but what if they are not? We often assume things because of how something appears to be. With today’s social media ‚ we ostracize skinny or thin as our image of health. In order to be healthy we have to be this size or weigh this much. When truth be told people who are the “ideal”
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fashion companies particular importance is assumed by three kind of brand attributes: corporate and brand history and core competencies‚ stylistic identity and visual identity. The article illustrates this issue with the supporting evidence of one case history: fashion designer Giorgio Armani. KEY Words: brand management‚ identity‚ positioning‚ communication. JEL Codes: L67‚ M1. (*) STEFANIA SAVIOLO‚ Ph.D.‚ is a Lecturer in
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Characters Giselle Vasco is a 22-year-old student who is in her first year of medical school. Giselle’s the smart one and fairly pretty...maybe. She is a compulsive studier that faces a losing battle with anorexia and blames it on her dead father‚ who she claims never loved her as much as her younger sister‚ Holly. Within Giselle’s narrative‚ she carries on a dialogue with the pessimistic side of herself‚ her inner demon – which‚ most likely‚ is her disease. Giselle comes face to face with her
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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Starving to be Skinny As much as people rely on the media in society today‚ it sometimes does more harm than good. Millions of people are unhappy with their bodies and this can lead to eating disorders. The media is one of the main causes of eating disorders‚ especially among teenage girls. "[It] has a large influence on young people ’s body image‚ placing a great deal of pressure on obtaining the ’ideal ’ body shape. This often leads to young girls adopting unhealthy practices. These include
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Introduction Big Data is indeed a better idea. Every day‚ we create 2.5 quintillion bytes of data–so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: posts to social media sites‚ digital pictures and videos posted online‚ transaction records of online purchases‚ and from cell phone GPS signals to name a few. This data is big data. “Much like the scientific principle that we can’t observe a system without changing it‚ big data can’t
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3/1/2012 JU-CMS CASE ANALYSIS ASSIGNMENT 1 AND METHODOLOGY – Assignment - 1 | Ashish Solanki Case Analysis and Methodology – Assignment 1 DOMINOS PIZZA Domino’s Pizza‚ Inc. is an international pizza delivery corporation headquartered in Michigan‚ United States of America. It was founded in 1960‚ Domino’s is the second-largest pizza chain in the United States and has over 9‚000 corporate and franchised stores in 60 countries. Jubilant FoodWorks Limited‚ a Jubilant Bhartia
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Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media‚ Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments‚ position‚ messages Quatitative analyses Cross- & upsales‚ loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing
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