A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University‚ Bangladesh Trends in Online Marketing in Bangladesh A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination
Premium Marketing
Marketing Case Analysis of PepsiCo Corporate Overview and Financial Performance PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are
Premium Coca-Cola Soft drink Energy drink
| Digital Marketing | Term project Assignment | Instructor: Özge ÖzgenDate: 08/01/2013 | Name:Surname:Students No.:Department: | FatihGül2008432036Business | Name:Surname:Students No.:Department: | MirayYoldaş2009435046Tourism Management | | Name:Surname:Students No.:Department: | GökhanYavuzsoy2009432075Business | Name:Surname:Students No.:Department: | AnnaBaumann1012435082Tourism | | | CONTENTS 1 - INTRODUCTION 2 1.1 - HILTON : “A HISTORY OF FIRTS” 2 Vision 3 Mission
Premium Hotel Social media Hotel chains
In “Big Ideas‚ Big Problems” written by Stefan Halper‚ Halper discusses the two issues‚ Big Ideas and constant media‚ that negatively affect U.S policies and its public. Advertised sloganeering along with America’s susceptibility to overly cumbersome political movements is the root of the problems that push citizens to feel patriotic in a negative and irrational way. Halper goes on to discuss the issues that continuously arise from each major world crisis by stating “each has suffered [from] … ill-conceived
Premium United States President of the United States Political philosophy
Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
Premium Marketing
www.emeraldinsight.com/0007-070X.htm BFJ 106‚3 CASE STUDY 228 Online branding: the case of McDonald’s Jennifer Rowley School for Business and Regional Development‚ University of Wales‚ Bangor‚ UK Keywords Internet‚ Corporate branding‚ Customer relations‚ Marketing communication Abstract This article explores the approaches to the delivery of brand messages through a Web site‚ taking one of the leading brands‚ McDonald’s‚ as a case study. The role of brands and branding in the new economy
Premium Brand Case study Brand management
PROPOSAL Identify the critical factors that influence the online shopping pattern for consumers of Apparel products in Bangladesh. Prepared for: Md. Iftekharul Amin Lecturer Course Instructor (M609 - Market Research) Prepared by: Monamee Afroze Ishika (Roll: 119‚ MBA 46 D) Priyom Mozumdar (Roll: 124‚ MBA 46 D) Mohammad Zulqar Nayen (Roll: 126‚ MBA 46 D) Mir Zahidur Reza (Roll: 160‚ MBA 46 D) Institute of Business Administration University of Dhaka April 21‚ 2013
Premium Internet Online shopping Sampling
behaviour and online purchase” by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on the Internet has grown tremendously during the past few years. It radically changes the way people live‚ work and consume. In this study we try to explore that the online shopping in the UK is becoming one of the hottest trends in retailing today. On the other hand‚ the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created
Premium Electronic commerce Marketing Online shopping
Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
Premium Pricing
Sierra On-Line Case In 1992‚ Sierra On-Line was deep into the research and development of a variety of games for the competitive entertainment and educational software business. With a goal of going to market during the holiday season‚ they had a development schedule that had ballooned from six months to about a year. Sierra On-Line disclosed these development costs and timelines in their financial statements in a way that increased their revenues significantly year-over-year. In this highly
Premium Revenue Computer software Software industry