approaches to attract consumers in the online dating market; some of which have been copying eHarmony’s product features and using alternative strategies to attract singles. Company’s Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony
Premium Marketing Online dating service Online dating
Online Branding Report Nurun – A Global Interactive Marketing Agency Who is Nurun? Nurun is a global marketing firm who specializes in proving value to a company’s products through “digital utility”. They start any project by thinking like the customer that will be using the product or service‚ right down to their daily activities. They then discover how adding a digital dimension (whether it be a website‚ social media‚ apps‚ or other innovative digital media types) will increase the customer’s
Premium Brand Marketing New media
`MARKETING ONLINE BUSINESS CONSULTANT Marketing Online Business Consultant Abstract A challenging opportunity has been presented to work as a Marketing Online Image Consultant for Google Corporation. Google Corporation is looking to expand their products to home-based users. The objective is to promote the array of tools they currently employ for businesses and extended to personal users that utilize social engines such as Facebook‚ Skype or Instant Messaging
Premium Instant messaging Marketing
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes: * Rapidly changing market demands * Steadily increasing customers pressure * Proliferation of new ideas * Intensified
Premium Marketing
Fixing an Online Marketing Pioneer FACTS: • Ebay is one of the biggest Web success stories in the history of‚ well the World Wide Web. • Started in 1995 as an auction house • Current CEO is John Donahoe‚ replacing Meg Whitman • Was able to generate billions of revenues and income for 15 years before it hit its speed bump 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. In the beginning eBay did not have any serious competitors so the marketing environment
Premium Meg Whitman World Wide Web Marketing
INTERNET MARKETING Marketing Outlook Discovery Millions of visitors searches for businesses on internet before they buy any product or services from any organization. These days‚ every business needs a website and its online internet presence to get searched‚ visible and get business leads. Once a business has its online presence‚ there are different means to build your reach ability to your target audience. Increasing Traffic: Organic Way Organic way of increasing traffic means‚ getting the
Premium Search engine optimization
ICT SYSTEMS MARKETING PLAN by Ladan Mehrabi Graduate Diploma in Business Administration‚ Simon Fraser University‚ 2006 Bachelors Degree in Electronics Engineering‚ Tehran Azad University‚ 2001 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration © Ladan Mehrabi‚ 2009 SIMON FRASER UNIVERSITY Summer 2009 All rights reserved. However‚ in accordance with the Copyright Act of Canada‚ this work may
Premium Marketing Strategic management Information technology
A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University‚ Bangladesh Trends in Online Marketing in Bangladesh A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination
Premium Marketing
Research topic Almera Mahumot Mary Rose Perez Kent Justin Lapinig Name BSIT DIP Computer Science Course I. Research project/Study title: Computerized voting system for Student Council Elections II. Research topic areas: Election‚ system development III. Background of the study: Since the start of education and it’s components for learning purposes‚ not just the academic side has become our use for success and for competitive side‚ but
Premium Voting Elections Election
behaviour and online purchase” by Ruiz Mafe Carla and Lassala Navsrre Carlos. This paper explores that the shopping on the Internet has grown tremendously during the past few years. It radically changes the way people live‚ work and consume. In this study we try to explore that the online shopping in the UK is becoming one of the hottest trends in retailing today. On the other hand‚ the exponential increases in online shopping and the fast rate of growth in the number of retailers selling online have created
Premium Electronic commerce Marketing Online shopping