ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Investigation and the Impact of E-commerce on the Operations of WM Morrisons Contents Abstract 4 Background 6 The United Kingdom Retail Sector 6 WM Morrison Supermarkets PLC Company Profile 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 E-commerce Impact on Retailing 10 Introduction 11 Literature Review 15 Mobile Commerce 21 Demographic profile of UK mobile shoppers‚ July 2012 (% of total): 23 GENDER 23 AGE 23 INCOME 23 Online Advertising 27 Methodology
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E-Business Plan Prepared 16 April 2010 Submitted by: Danny O’Mara u114690 Contents 1. Executive Summary 3 2. Business Description 3 3. Market Analysis 4 3.1. Customers 4 3.2. Pricing 5 3.3. Payment 5 3.4. Competition 5 4. Operations 6 4.1. Marketing & Promotion 6 4.2. Management and Staffing 7 4.3. Hardware & Software 8 4.4. Risks 9 5. Financials 10 5.1. Developmental Costs 10 5.2. Operational Costs 10 5.3. Sales & Marketing Costs
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E-Commerce Adoption in Developing Countries: an Indonesian Study Sherah Kurnia Department of Information Systems The University of Melbourne 111 Barry St‚ Carlton‚ VIC 3010‚ Australia Ph: 61-3-8344 1534 Email: sherahk@unimelb.edu.au Abstract ELECTRONIC COMMERCE (EC) HAS THE POTENTIAL TO IMPROVE EFFICIENCY AND PRODUCTIVITY IN MANY AREAS AND‚ THEREFORE‚ HAS RECEIVED SIGNIFICANT ATTENTION IN MANY COUNTRIES. HOWEVER‚ THERE HAS BEEN SOME DOUBT ABOUT THE RELEVANCE OF E-COMMERCE
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Introduction Electronic Commerce or E-commerce is growing extensively on Internet. Although the term of "E-commerce" might sound bizarre‚ in reality it has been familiar activity: buy books online. Whereas some of people take these simple activities every day‚ most of them may not be familiar on how SMEs have applied E-commerce into their business strategies to guarantee their survival in new global marketplace [33]. There are comprehensive literatures in focussing on SMEs and E-commerce [39‚ 46‚ 47‚ 48
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E-commerce advantages and disadvantages E-commerce provides many new ways for businesses and consumers to communicate and conduct business. There are a number of advantages and disadvantages of conducting business in this manner. E-commerce advantages Some advantages that can be achieved from e-commerce include: • Being able to conduct business 24 x 7 x 365 . E-commerce systems can operate all day every day. Your physical storefront does not need to be open in order for customers and suppliers
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2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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E-COMMERCE LESSON 2: BENEFITS AND LIMITATIONS OF E-COMMERCE Topic: • Introduction Everything has its pros and cons‚ same is with E Commerce‚ lets have a look. • Categories of E commerce Benefits and Limitations • Benefits and limitations of E Commerce The Benefits of EC Few innovations in human history encompass as many potential benefits as EC does. The global nature of the technology‚ low cost‚ opportunity to reach hundreds of millions of people (projected within 10
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Chapter 4 1. Name the six main pieces of the e-commerce site building puzzle. * Organizational Capabilities * Hardware Architecture * Software * Telecommunications * Site Design * Human Resources 2. Define the systems development life cycle and discuss the various step involved in creating an e-commerce site. * Methodology for understanding business objectives of a system and designing an appropriate solution 1. Systems analysis/planning 2. Systems design
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Electronic Contracts E-commerce is staggering nowadays; everyone is using e-commerce at their own leisure. The meaning of the term "electronic commerce" has changed over time. Originally‚ "electronic commerce" meant the facilitation of commercial transactions electronically‚ usually using technology like Electronic Data Interchange to send commercial documents like purchase orders or invoices electronically. Later it came to include activities more precisely termed "Web commerce" -- the purchase of
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