10 NOVEMBRE Why strategic marketing? - Draw up a business plan - Negociate budgets with marketing department - Gain efficiency in marketing department auditing - Be able to analyse and rate a company’s marketing strategy Objectives: - Understand the diference between Strategic and Tactical marketing - Be able to work out a strategic marketing planning process - Fully understand the essence of strategic
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Onetela PicDeck (A) 1.) Based on the three customer personas‚ which customer segment should Onetela target? Steve – Young Professionals 2.) Create a positioning statement To young professionals‚ PicDeck is the photo transferring service that simply works for you because it sends your pictures to the places you want. 3.) What are the risks of using qualitative personas to select target customer segments? We do not have a complete picture due to the limited sample size. 1.) I
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Strategic Marketing Fall‚ 2010 Course Unique # 05140 (8:00 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Communications Office‚ above Dean’s office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@McCombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Kevin.Burke@mba11.mccombs.utexas.edu John.Hale@mba11.mccombs.utexas
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