MGT 4123 Business Policy Case Analysis September 27‚ 2009 Student Name: Adam Gher Case Name: General Motors I. Mission To develop and grow a performance-based‚ world-class‚ competitive diversity supply base that will work with General Motors towards its goal of being the market leader in the automotive industry. G.M. is a multinational corporation engaged in socially responsible operations‚ worldwide. It is dedicated to provide products and services of such quality that our customers
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manufactures its cars and trucks in 33 countries. Their European headquarters is based in Zurich‚ Switzerland. In 2005‚ 9.17 million GM cars and trucks were sold globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ Daewoo‚ Holden‚ Hummer‚ Opel‚ Pontiac‚ Saab‚ Saturn and Vauxhall. Early history General Motors was founded on Wednesday‚ September 16‚ 1908‚ in Flint‚ Michigan‚ as a holding company for Buick (then controlled by William C. Durant)‚ and acquired Oldsmobile later that year
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Fiat in Europe Fiat‚ an Italian car manufacture‚ headquartered in Turin and operated by the Agnelli family‚ has been a major force in Italian economic life since the beginning of the 20th century. FIAT is mainly involved in the production of Fiat cars and has a number of plants in Italy and abroad. It also owns Alfa-Romeo‚ Lancia‚ and Ferrari. FIAT’s combined operations produce 3 million cars per year in Italy. FIAT’s large share of the Italian market allows it to compete in the European market
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“DETROIT EAST” : Business Week‚ 25th July /2005. Eastern Europe‚ with its cheap labor and high skills‚ is becoming the world’s newest car capital In the Verdant Hills north of Bratislava‚ the capital of Slovakia‚ workers at the sprawling Volkswagen plant turn out efficiency-boosting ideas as steadily as the Polo compacts and Touareg sport-utility vehicles gliding off the production line. One recent suggestion was to bring emergency repair teams inside the factory instead of housing them outside
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EXECUTIVE SUMMARY This paper will explain GM’s most pressing challenges. Overcapacity is negatively impacted their financial results‚ brutal international competition is causing GM to react with target costing strategies‚ rising fuel prices directly impacts their cash flows and complicates capital budgeting strategies and tactics and their ongoing health care and pension costs continue to color their future earning potential. These challenges will be addressed by using performance assessment
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Problem/Objective 1. Decisions/problem: The primary decision that Gilles Moyner‚ brand manager from Ford France must make is how to segment the new Ford Ka‚ a new small car that will be presented in the Paris Motor Show (1996). Within the understood that traditional size based market segmentation and alternatives segmentations did not work. GoldFarb Corporation is in charge of presenting Ford possible strategies. The objective is to develop a marketing strategy‚ targeting and segmentation‚ since
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[pic] GENERAL MOTORS COMPANY Case Study Radencovici Octavian Tudorica Alexandru Lupu Mariana Bartoloni Giulio General Motors Corporation “Engineered without compromise” 1. General Presentation of the company One of the world’s largest automakers‚ GMC has it’s roots traced back to 1908. Also known as GM‚ this company is a United States-based automaker with its headquarters in Detroit‚ Michigan. After the General Motors Company was founded‚ it soon became known as one of the largest car manufacturers
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global growth. They are Chevrolet‚ which embodies the qualities of value‚ reliability‚ performance and expressive design; and Cadillac‚ which creates luxury vehicles that are provocative and powerful. At the same time‚ the Holden‚ Buick‚ GMC‚ Baojun‚ Opel and Vauxhall brands are being carefully cultivated to satisfy as many customers as possible in select regions. As it emerged from bankruptcy and company reorganization in 2010‚ GM reorganized the content and structure of its brand portfolio. Some
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Holden brand. MARKETING MIX Product: General Motors has many popular vehicle brands around the globe including Buick in China‚ Saab in Sweden‚ and Chevrolet in the US. General Motors also carries other brands as part of its portfolio‚ like Opel‚ the main GM brand name in Europe except in the UK‚ Hummer‚ Isuzu‚ and Holden in Australia and New Zealand. Price: General Motors provides a wide range of vehicles all over the world priced from $10‚000 to $100‚000 and higher. These prices range
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Introduction to Automotive Systems Technology Assignment No.1 Research and discuss the use of steel as a material for the construction of vehicle bodywork and also the reasons why Glass fibre or Aluminium may be used. Benjamin Lichtenberg DT007/1 Submission Date: Monday 6th November 2006 After wood became obsolete as a building material for automotive chassis and bodies‚ steel became the most popular material for the Automotive Industry to use for vehicle bodies. In 1922 the American
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