BayerischeMotorenWerke AG‚ Chrysler Group LLC‚ Daimler AG‚ Ford Motor Co.‚ Honda Motor Company‚ Nissan Motor‚ Tata Motors‚ Ltd.‚ Toyota Motor Corporation‚ Volkswagen AG and many other automotive companies. GM owns 18 brands‚ including Chevrolet‚ GMC‚ Cadillac‚ Buick‚ Opel and many others. The company operates in about 160 countries and is one of the largest vehicle manufacturers. You can find more information about the company in its official website or Wikipedia’s article. SWOT analysis of General Motors General
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General Motors Corporation S B Davenport University I often wonder if in 1982 when R.E olds first converted his father’s naval and industrial engine factory into the Olds Motor Vehicle Company to build horseless carriages‚ did he know he was making way to for the largest full-line vehicle manufacturer and marketer (General Motors Corporation. 2011). The beginning of General Motors (GM) Corporation all begin from the minds of just a four innovative engineers and good businessman. When R.E.
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General Motors Revonda McGaha Wilmington University General Motors Company‚ known as GM‚ was founded in 1908 in Flint‚ Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM ’s board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1‚ 2010‚ and led GM ’s 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press‚ 2013). The
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General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and
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leader for the majority of the last century. A large reason for that is the wide variety of quality brand names that appeal to all target markets. The current GM brands include: Chevrolet‚ GMC‚ Cadillac‚ Buick‚ Pontiac‚ Saturn‚ Hummer‚ Saab‚ Daewoo‚ Opel‚ and Holden. 4. GMAC Customer Financing Program Since its establishment in 1919 it has proven to be GM’s most reliable source of revenue. 5. OnStar Satellite Technology Developed in 1996 OnStar currently has over 3 million subscribers and
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Write a 1‚400- to 1‚750-word paper in which you describe the elements of the marketing mix: product‚ place‚ price‚ and promotion. Include the following: 1. Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. 2. Describe how each element is implemented. 3. Identify your selected organization and the industry in which it exists. General Motors
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General Motors was founded in September of 1908 by William Durant during a time that there were less than 8‚000 in the United States. Durant was already known in Flint‚ Michigan for his horse drawn vehicles. “At its inception GM held only the Buick Motor Company‚ but in a matter of years would acquire more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac.”(History & Heritage-Creation‚” 2014) General Motors set the tone in the automobile industry with design
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CHAPTER – 1 PROFILE OF THE COMPANY 1. Profile NAME - Minda Autocare Ltd. Address : 301/223‚ Main Road‚ Mukundpur New Delhi – 110042‚ INDIA Phones: +91-11-30073800‚ 30073900 Fax : +91-11-27618018 Email : queries@mindaautocare.com 2. NATURE OF THE ORGANIZATION The Rs 3000 Cr Minda Group today is one of India’s leading auto component manufacturers‚ supplying a wide range of products to OEM’s in India as well as globally. The Group
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SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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recommendation will be proposed to GM. 2.0 Introduction General Motors was a multinational automobile manufacturer. It was found in 1908 and headquartered in US. It manufactured its cars and sold them all over the world under the brand of Buick‚ Opel‚ Saab and Cadillac‚ etc. By 2004‚ General Motor (GM) had been successful in China. It operated six joint ventures and two wholly owned foreign enterprise. SAIC is the major joint venture partner of GM. Through its joint venture‚ Shanghai GM was
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