UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry‚ providing a sound basis for further study. You will find out about the nature of the industry‚ its size and scale‚ and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors
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travel agents aand its effectiveness CONCEPT OF TOURISM INTRODUCTION AND BACKGROUND OF TOURISM Tourism‚ as an industry has emerged as an instrument for employment generation‚ poverty alleviation and sustainable human development. Tourism promotes international understanding and gives support to local handicrafts and cultural activities. It is an important segment of the country’s economy‚ especially in terms of its contribution towards foreign exchange earnings‚ generation of additional income
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Why are global strategic alliances so prone to failure? Analyse the key challenges to be overcome and suggest practical ways of improving the chances of success. GLOBAL STRATEGIC ALLIANCES Global Strategic alliances are often international associations which further the common interests of two or more firms across time and geographical boundaries. It involves corporate agreements covering a wide area of functions ranging from outsourcing jobs‚ Component sourcing through R&D to Production
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TRAVEL INDUSTRY TRANSPORT- is a precondition for travel :facilitate mobility and the movement of tourist from their places of origin to their final destination‚ and back. * Is a fundamental components of tourism industry. 2 Basic approaches have dominated analysis of transport and tourism. 1. Transport for tourism – as a Unitarian or functional act which involves a mode s of travel in moving from origin to destination and for travel in the destination. 2. Transport as tourism
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Case analysis of Volvo – Renault alliance INTRODUCTION The article described the life cycle of the alliance between car manufacturers Volvo and Renault. That was one of the largest and most prominent alliances in Europe at that time. The marriage of the two corporations was promising as it held economic promises that were applauded by the industry experts. Three years after the alliance had been founded‚ the allies split apart under not very friendly circumstances. Although the motive was good
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Some of mans greatest accomplishments have occurred in space‚ such as the moon landing. Space travel not only provides the delightful experience‚ but it also helps us to better our technology as the year’s progress. Although these are positive aspects of space travel‚ there are negative aspects that strongly linger‚ making space travel not so promising. As you may know‚ funding for space travel has cost the people in our society a great deal of money. The government has managed to put the
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Connect and Develop P&G’s big stake in open innovation Limali Panduwawala Suvidha Venkatesh Pedro Parraguez Xiajing Zhang 27/11/2009 Abstract: This report explores P&G’s "Connect and Develop" open innovation initiative. Its focus is to analyse this innovation strategy in the context of the formal academic theory‚ other P&G’s programmes and the company situation. Its objective is to understand the impacts‚ challenges and problems of implementing a large open innovation initiative inside a corporate
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The Alliance analyzes policy and develops pragmatic‚ cost-effective policy solutions. The Alliance works collaboratively with the public‚ private‚ and nonprofit sectors to build state and local capacity‚ leading to stronger programs and policies that help communities achieve their goal of ending homelessness
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For many years time travel was the stuff of science fiction. This was all just part of the world’s imagination until recently. Scientists now believe that the current laws of physics allow us to travel though time. They believe that we can now travel back to see our founding fathers sign the declaration of independence. We could travel to 2999 to witness the birth of the next new millennium. Such travel would require a machine capable of withstanding great pressures and incredible amounts of speed
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Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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