Inc.‚ Fernandes left to pursue his dream of starting a budget no-frills airline. However‚ his application for a license from the Malaysian government was rejected. [edit] Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes got to meet up with the then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate
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Organization introduction Air Asia is one of the Malaysian Airline. It was established in 1993 and started operations on 18 November 1996. The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable
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Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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This points to a huge opportunity for AirAsia and the aviation industry in general. However‚ this large market is recognized by all and is the reason why new players are waiting to enter the Industry to exploit this potential. It is pertinent to note that the number of air travelers in Indonesia has grown during the last there of 2005-08 as compared to the same period last year‚ as per estimates of Amadeus Worldwide. Product differentiation – At present‚ AirAsia differentiates its no frills product
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Answers – Business Proposal The company selected for this business proposal is AirAsia Berhad (hereafter referred as AirAsia) and both the business and financial performance of AirAsia would be analysed from 1st January 2009 to 31st December 2011. “The company was incorporated in 2001‚ as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia
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AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8‚000 staff and makes up a market capital approximately RM7.06 billion (AirAsia‚ 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia‚ Thailand‚ Indonesia Philippines
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- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline‚ AirAsia‚ to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3‚948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
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Airasia Organizational Culture In Edgar Schein Theory‚ Organizational Culture can be identified through three distinct levels that is: 1. Artifacts that include any tangible‚ overt or verbally identifiable elements in an organization. In Airasia‚ their primary color is red which commonly associated with bravery and passion. Their new uniform resembles Pit Stop Girls for a racing team while the other one‚ a simple standard flight uniform in red‚ giving a relaxed sensation for weekend leisure
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RISK MANAGEMENT PRACTICES IN THE AIRLINE INDUSTRY by Sharon Fernando PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS In the Faculty of Business Administration Financial Risk Management O Sharon Fernando 2006 SIMON FRASER UNIVERSITY Summer 2006 All rights reserved. This work may not be reproduced in whole or in part‚ by photocopy or other means‚ without permission of the author. APPROVAL Name: Sharon Fernando Degree: Master of Arts Title of Project:
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