MSIS 301 – Homework Chapter 4 Carlos Mazur Prof. Davood Golmohammadi 4.10. Data collected on the yearly registrations for a Six Sigma seminar at the Quality College are shown in the following table: Year 1 2 3 4 5 6 7 8 9 10 11 Registrations 4 6 4 5 10 8 7 9 12 14 15 a) Develop a 3 year moving average to forecast registrations from year 4 to year 12. Year 4 5 6 7 8 9 10 11 12 Forecast 4.6 5 6.3 7.6 8.3 8 9.3 11.6 13.6 b) Estimate demand again for years 4 to 12 with a 3 year weighted moving
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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Nike. The Positioning statement of Nike is “For serious athletes‚ Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment‚ Nike‚ one of the global leaders in sporting goods industry‚ has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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Chapter 2 Problems 5 A U.S. manufacturing company operating a subsidiary in an LDC (less developed country) shows the following results: U.S LDC Sales (units) 100‚000 20‚000 Labor (hours) 20‚000 15‚000 Raw Materials (currency) $20‚000 FC 20‚000 Capital Equipment (hours) 60‚000 5‚000 a. Calculate partial labor and productivity figures for the parent and the subsidiary. Do the result seem misleading? b. Compute the multifactor productivity figures for labor and
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EXAMINATION I NAME: __________________________________________________________ 1. David Upton is president of Upton Manufacturing‚ a producer of Go-Karts tires. Upton makes 2500 tires per day with the following resources: Labor: 50 hours per day @15.00 per hour Raw Material: 20‚000 lbs. per day at @ $3 per lb Energy: $5‚000 per day Capital: $10‚000 per day a) What is the labor
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What competitive priority is important for a discount store‚ such as Zellers? Cost is the most important competitive priority for a discount store‚ such as Zellers. In order to perform competitively as a discount store‚ the organization must emphasize low operating costs. With this priority‚ Zellers can produce at low costs in comparison to competitors and offer products at low prices in order to meet consumer needs and become an order winner. 2. Three generic strategies are low cost‚ niche
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Marketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive Summary
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Operations strategy defines how an organisation could manage their resources for its production. People within the operations management play the most important role in a company. They need to be able to manage how to keep or attract customers to their products or services and have a major competitive advantage against their competitors. Lack of competence and skill within this segment can easily lead to failure and loss. To avoid so‚ a manager needs to comply with a certain strategy to stay on
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