1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available‚ the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems definition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting
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No of words: 3.236 (excluding table of contents‚ references and appendices) Chapter 1: Introduction 1.1 Company products Wrigley Vietnam (WVN) has been running its business in Vietnam’s confectionery market for nearly 20 years and now is recognized as a Gum market leader. Specifically‚ it exploits in the chewing gum & candy categories with the well-known brands such as Doublemint‚ Cool Air and Extra gum & Sugus candy. However‚ its gum takes account for around 90% sales contribution in total. Therefore
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is not inherent proof in the market that consumers are interested in actually being loyal to a brand advertised on Groupon. Additionally‚ it is unclear whether this is a financially attractive option for the vendors (ie. bounceback offers) Strategic Fit Low: completely opposite from their current strategy of having a wide offering‚ catering to multiple market segments High: Groupon already has the infrastructure (sales people‚ website backend (customer tools)‚ and customer / vendor lists Medium:
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to organize a business; the five most common ways are sole proprietorship‚ partnership‚ limited partnership‚ Limited Liability Company‚ corporation. Each of these forms of business ownership has many advantages and disadvantages. Sole proprietorship is a type of business that is run by an individual and is not registered with the state like a limited liability company (LLC) or corporation. The advantages of sole proprietorship are that it is easy to organize‚ very flexible since the owner is the
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SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 | Summary The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this
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[Type the document title] [Type the document subtitle] [Pick the date] [Type the company name] Vaio Summary Contents About Groupon……………………………………… 4 The History of Groupon………………………….. 4 Groupon’s business model…………………. 5 Type of business………………………………….. 7 Products/Services provided by Groupon…………………………………….. 7 Strategy formulation and planning………….. 8 Groupon Plans………………………………………… 9 Financial Status…………………………………….. 9 SWOT Analysis……………………………………. 10 Competitors Analysis………………………………
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have a limited amount of time to purchase this deal before it expires. By the end of the deal’s time‚ “X” amount of people have purchased the deal‚ and then comes the split with the group buying platform that ran the deal. In the other words‚ the company using group buying must divide their prices into two parts: the first part is like the gross revenue they’re given when their goods are bought‚ and the second part is for the website or the organization that runs the group buying system as the fees
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September 1995‚ John Peter‚ a marketing manager of Hewlett Packard Asia Pacific (HPAP) was evaluating the company’s long term strategic investment options for doing business in Vietnam. Hewlett Packard Asia Pacific was a subsidiary of the Hewlett Packard (HP) Company‚ and its headquarters was located in Singapore. Vietnam had recently adopted an open-door policy after the U.S. lifted its embargo on the country in February 1994. The country had a population of over 70 million‚ and foreign investment
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Topic : Groupon (Part B) Govinderjit Singh (14134) Malik Muhammad Humza (15205) Mohamad Firdaus bin Mohamad Adib (16979) Mohd. Syafick Effandi bin Taufick Effandi (16941) Management Strategy Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission‚ vision and objectives‚ also to achieve better performance and a competitive advantage for their organisation. In Groupon case‚ we have found that the organisation is suffering lost
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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