LensCrafters is an optical franchise that was established by Dean Butler in 1983 to help customers to have a better experience in the optical world. Mr. Butler had a very basic vision that you could come into his store and purchase a pair of new glasses made within an hour. How he would like to set up his business in a mall or shopping plaza where the customer can come in‚ pick out a frame of their desired choice‚ and them process them within an hour. This would allow the customers to shop and
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Ahmad Mahmoud MGMT303 SWOT Analysis 03/12/2012 I. Opening in 1983‚ LensCrafters was the very first optical retailer to promise eyeglasses in about an hour. The company then perfected complete customer convenience by bringing an independent doctor of optometry‚ the optical laboratory and a wide selection of frames together under one roof. II. Organizational Strengths and Weaknesses A. Location 1. This company has a great location just inside Chicago Ridge Mall where there are
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CHAPTER Operations Strategy and Competitiveness Before studying this chapter you should know or‚ if necessary‚ review 1. 2. The role of the OM function in organizations‚ Chapter 1‚ pp. 3–4. Differences between strategic and tactical decisions‚ Chapter 1‚ 9–10. 2 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 8 9 Define the role of business strategy. Explain how a business strategy is developed. Explain the role of operations strategy in the organization
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An operations strategy focuses on specific capabilities of the operation that give the company a competitive edge. Factors used in developing an operations strategy includes: Cost Competition is used when a company uses cost as a strategy by offering a product at a low price relative to the prices of competing products. Take for example: Wal-Mart‚ this company is cost competitive often outsourcing their labor to impoverished countries that are willing and able to make any product for mere pennies
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Amity Business School Operations Strategy (MBA 482 & MEL 415) for Class of 2011 Amity Business School As a courtesy to those around you Please turn off your cell phones and Close your computers‚ except in the last row Amity Business School Realm of Operations Strategy • How should the organisation satisfy the requirements of its customers? • What intrinsic capabilities should the organisation try and develop as the foundation of its long term success? • How specialised
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In operations strategies‚ there are many examples of strategies an organization might choose from. In virtually every situation‚ operation manager and his team should discover that certain issues or strategies are more important than others. An organizational should identify its goal of operational so that they can set their strategies priorities accordingly. Generally‚ most important strategies in organizational is cost effective or in other words to bring down the cost of production and operation
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with competition from foreign companies who have operations across geographies‚ in their local markets. At the same time‚ firms are no longer catering only to the customers in their local markets. They are increasingly catering to customers from various markets and geographies. These changes in business environment made globalisation of operations a must for firms to sustain their competitive advantage. Today firms need to have diverse operations to be fast and flexible to demands of customers from
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Greg Fleming Assignment #2 Operations Strategy 5/28/13 BMW of Minnetonka BMW of Minnetonka is a well renowned automotive dealership that I have selected to write about. The company is owned by (TCA) Twin Cities Automotive group. The value discipline that we operate under is customer intimacy. I have been working here under management as an assistant for over three years now. BMW of Minnetonka has maintained its customer intimacy through the four C’s‚ target marketing‚ and ultimately
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STRATEGIC OPERATIONS MANAGEMENT Assignment 3 DUE: Monday‚ 27 May 2013‚ at 8.15 am. Weighting: 30 % of final mark Semester 1‚ 2013 Background This assignment is based on Chapters 5‚ 7‚ 8‚ 9 and 10 of the text (Slack & Lewis‚ 3rd edition) as detailed below. You will need to study and use some of the models or frameworks from these chapters to complete this assignment. Chapter 5: Purchasing and Supply Strategy Chapter
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Corporate Strategy Corporate strategies involve seeing a company as a system of interconnected parts. Just as the muscles of the heart depend on brain functions in a human body‚ each department in a company depends on the others to stay healthy and achieve desired outcomes. The additional core strategies that a company uses should support the corporate strategy and use cross-functional interactions. Customer-driven Strategies Operational strategies should include customer-driven approaches to
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