Operational Planning What is it? The organisation has an operational plan that clearly states the actions to implement goals and strategies identified in the strategic plan. Your organisation has completed the strategic planning process. An operational plan details the actions required to implement each strategy‚ assigning responsibilities‚ setting timeframes‚ identifying resources required and indicating what difference the specific actions will make. When developing your operational
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Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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Draft 300860 PESTEL Analysis Costa Rica Political Analysis • Costa Rica has emphasized strongly in the development of democracy and respect for human rights. • Costa Rica lacks armed forces therefore they are free of military infringement. • Costa Rican law protects the formation of contracts. • Costa Rican law protects Copyrights‚ Trade Marks‚ Encrypted Program-Carrying Satellite Signals‚ Industrial Designs‚ Patents‚ Geographical Indication‚
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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The story seems to begin in Ethiopia‚ where the coffee berry grew wild. Goatherds there noted that goats which ate leaves and berries of the plant remained awake all night. The Arabs claim that they developed the plant during the reign of Mohammed (c675 AD). Believe that if you wish - we are going with the Ethiopian story. Consumed originally as a food‚ it would take on the character of a medicinal and eventually that of a social drink. The coffee tree grows to a height of 14 to 20 feet‚ producing
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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Costa Rican clothes are similar to most Central and South American countries. There clothes were developed by the Climate of Costa Rica. Costa Rica Clothing today is separated into two groups traditional cultural clothes and modern clothing. Costa Rican traditional dress is used for traditional practices. Most of the cultural dress has layers. This is because of the climate of Costa Rica. You never know when it is going to rain because of its varied climate. Traditional dress is only worn on special
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Conclusion 14 References 15 Introduction Starbucks‚ the biggest coffee retailer in the world‚ grows from a small‚ regional business into the undisputable leader in the specialty coffee industry. It arrives in the UK in 1998 with the acquisition of Seattle Coffee Company in the UK as its starting point. As soon as it expanded‚ many native coffee stores were driven out of business and other big rivals were forced to quicken their growth to beat this new
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Deforestation in Costa Rica Costa Rica is famous for it’s rainforests and vast biodiversity and ecosystems‚ including 12‚000 species of plants‚ 1‚239 species of butterflies‚ 838 species of birds‚ 440 species of reptiles and amphibians‚ and 232 species of mammals (Wikipedia)‚ which overtime have become under threat due to deforestation. Since the end of World War II‚ 80 percent of Costa Rican forests have disappeared (Wikipedia). Various companies are cutting down forests‚ to provide
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country‚ one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However‚ drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: “do you want to get a coffee tomorrow and we can talk about...?” Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s
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