12/10/12 BMGT 443 McDonalds Valuation Project Write Up To begin the economic analysis of McDonalds‚ we must first look at the company beta. McDonalds has a beta of .34 meaning it is not as volatile when compared to the market and can be categorized as a low risk stock. To determine that financial impact of changes in economic conditions to the performance McDonalds‚ three economic indicators must be evaluated. The leading economic index (LEI)‚ coincident economic index (CEI)‚ and lagging
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McDonalds is one of the world’s most well-known fast food restaurants. It is the world’s leading food service with more than 30 thousand restaurants‚ throughout the world‚ serving 46 million customers each day. McDonalds tries to display their trustworthiness to consumers through their commercials. For example‚ the videos Grandmother and Granddaughter‚ New Dad‚ and ChaCha slide show how McDonalds commercials attract viewers and identifies McDonalds as a “trustworthy friend”. McDonalds has developed
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Abstract McDonalds declared its first profit lost in the history of its outstanding performance in the fourth quarter of 2002. This led the company to investigate the key components which caused this to happen. Upon review the company realized there was a need to improve its Talent Management to align with the company’s business goals and strategies. This process was needed to achieve long term growth and success for the company. This case study gives an overview of the initiatives that McDonalds implemented
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restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world after McDonalds‚ however many claim that is much better than its opponent. Are they correct? First of all‚ a small comparison of restaurants’ performance. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken‚ French fries and breakfast items‚ whereas KFC
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Global Expansion of McDonalds Many American corporations have attempted to expand their business globally. Some of these corporations have succeeded‚ but some have also failed because they have encountered different cultural barriers and differences that made it hard for these corporations to succeed. One of those multinational corporations that have encountered a few cultural barriers as they began global expansion was none other than McDonald’s. Though McDonald’s has encountered
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.. 13 Sources ................................................................................................................ 14 Preface In this paper I will discuss how McDonald’s markets its products towards children. This is an issue that has been much discussed‚ especially due to questionable ethics practices. In order to complete my paper I have mostly‚ however‚ focused on the articles of Sarah Pink‚ because they are most relevant to my subject. In addition to Sarah Pin
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Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In December
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There are few people in the world that do not know McDonalds‚ or recognize the famous Golden Arches. The success of the McDonald’s corporation is founded on the consistent quality of its hamburgers. Have you ever wondered why McDonald’s hot‚ fresh products taste the same everywhere in the world? It’s McDonald’s unique purchasing system and the relationship McDonalds shares with its dedicated suppliers that ensure the quality of products in every restaurant. At McDonald’s they have a saying
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I know when I buy a product I would like to know that it has been through careful planning. SWOT Analysis:McDonald ’s McDonald ’s is the worlds leading fast food restaurant chain‚it ’s revenue is $5.56 billion (2012) and its profits are $5.46 billion (2012)‚with over 1‚800‚00 employees‚McDonald ’s competitors are Burger King‚Subway and many others. I looked
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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