Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Don Thompson | Revenue | $ 27.56 billion (2012) | Profit | $ 5.46 billion (2012) | Employees | 1‚800‚000 (2013) | Main Competitors | Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s Company. | McDonald’s is the world’s leading fast food restaurant chain with more than 34‚000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide
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Direct Marketing‚ Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below‚ I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac
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Fact of the case On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPod amid great hype. The company started off as “Apple Computer‚” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand‚ rapid growth‚ and high profits in the late 1980s‚ Apple almost went bankrupt in 1996. Then Jobs went to work‚ transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000’s. In fact‚ by 2010‚ the company
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Advertising and Marketing for Apple Inc in the UK Marketing plan for Iphone 5s in October 2013 Using Apple’s historical promotional technique Word count: 2813 Student NO.: Group: Executive Summary This paper seeks to develop a marketing plan for Apple Inc. new product‚ iPhone 5s
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Apple Company Market Research Project MKT 305 By: Shivam Shah‚ Kimberly Sahara‚ Carol Medina‚ Candice Koh‚ Jaaron Holmes‚ TaDarrius Douglas Table of Contents Introduction………………………………………………………………………………………..3 Environmental Scan…………………………………………………………………………….....5 Economic Impact……………………………………………………………………….....5 Technology Trends………………………………………………………………………...6 Political-Legal Trends…………………………………………………………………......6 Socio-Cultural Trends…………………………………………………………………......7 SWOT
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Situation analysis Strengthens Brand reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they
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of product substitutes‚ and the intensity of rivalry among competitors (Hit‚ Ireland‚ and Hoskisson‚ p.40). In this case‚ Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as‚ HP/Compaq‚ Dell‚ Gateway‚ and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware industry there is intense competition and the only way to gain market share
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WRITING ASSIGNMENT: FINANCIAL ANALYSIS FIN 534 – Financial Management Student Name Instructor Name Abstract The focus of this analysis is to perform a thorough examination of Apple‚ Inc.’s financial performance over the past three years and its growing success since being founded in 1976. Apple’s main focus is on design‚ manufacturing and marketing of personal computers‚ peripherals‚ computer related software‚ digital music player and related accessories‚ and is maintained by. The portfolio
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Apple Company SWOT Analysis Institution Name Apple Company SWOT Analysis Introduction This is an analysis of the Apple Company which is one of the leading Phone companies in the world. This analysis looks into the strength‚ weaknesses‚ opportunities and the threats of the company. The major strength of Apple Company is its creative and high ranking leaders who facilitate quality
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Apple Inc. From Wikipedia‚ the free encyclopedia This article is about the technology company. For other companies named "Apple"‚ see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W Apple Inc. Type Public Traded as NASDAQ: AAPL NASDAQ-100 component S&P 500 component Industry Computer hardware Computer software Consumer electronics Digital distribution Founded April 1‚ 1976 (incorporated January 3‚ 1977) Founder(s) Steve Jobs Steve Wozniak Ronald Wayne[1]
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