2001‚ Nike discloses its fiscal year 2001 results and declares a new operation strategy‚ which leads to controversy in Wall Street. This situation makes it even harder for Kimi to make the decision. She finds the key issue lying in the cost of capital. When she using a discount rate of 12 percent in early forecast‚ the company is definitely overvalued. And when the discount rate is below 11.2%‚ as the sensitivity analysis shows‚ the share price of $42.09 is lower than what it should be. Kimi
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Rhetorical Analysis Audience My audience for this piece consisted of Apple Watch users who want to track their daily and weekly fitness through the activity app provided by Apple. I met the needs of this audience by going into detail on how to perform each step. I made sure each individual step was concise but informative‚ so that the person following these instructions would not be overwhelmed. I also made sure to include instructions on how to receive notifications‚ in case the performer desired
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APPLE PESTEL ENVIRONMENT ANALYSIS Political These refer to government policy such as the degree of intervention in the economy Apple‚ being a Cupertino based company in California‚ is subject to American laws and regulations. These include taxation laws and product manufacturing regulations. Economic * These include interest rates‚ taxation changes‚ economic growth‚ inflation and exchange rates. For example: - higher interest rates may deter investment because it costs more
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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The Microsoft Corporation and Apple Computers‚ Inc.: Annual Report Comparison Both The Microsoft Corporation and Apple Computers‚ Inc. have become names with which the public is familiar. Both companies have many divisions‚ and both must manage extensive assets and liabilities. Since both companies report large amounts of income‚ the matter of accounting checks and balances becomes more complicated than many smaller companies‚ but equally as important. Financial reports and the audits of these
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CHINA’S TELECOMMUNICATIONS INDUSTRY INTRODUCTION China has developed a huge telecommunications sector. Today China is one of the largest telecom subscribers in the world’s telecommunication market. China’s telecommunications industry started to expand during early 1990s due to economic growth‚ technological improvements‚ low tax rates‚ and institutional changes‚ which allowed competition. Figure 1 shows that electronic-telecom industry had the fastest growth of sales revenue during
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Volcom Inc. SWOT Volcom was acquired by PPR in May 2011‚ I did the analysis from the standpoint that Volcom’s management still remained independent. 1) Volcom’s advertising and promotional strategy consisted of athlete sponsorship‚ print advertisements‚ branded events‚ online marketing‚ branded retail stores‚ music‚ film‚ and the Featured Artist Series. The company has stayed true to its board sport heritage since day-one recognizing a portion of their customers to be "poseurs" or groups of people
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customers – to know too much about the food manufacturing industry (Pollan and Schlosser‚ 2008)‚ in the fear that customer loyalty could be lost upon their finding out various truths. To retain their customer base‚ according to documentary film ‘Food‚ Inc.’‚ narrated by Michael Pollan and Eric Schlosser‚ the image associated with food in the United States of America is that of an American farmer. Various motifs plastered all over food packaging and advertisements for food products‚ such as green pastures
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December. Introduction: The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs‚ digital music‚ smartphones‚ and tablets.
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