This points to a huge opportunity for AirAsia and the aviation industry in general. However‚ this large market is recognized by all and is the reason why new players are waiting to enter the Industry to exploit this potential. It is pertinent to note that the number of air travelers in Indonesia has grown during the last there of 2005-08 as compared to the same period last year‚ as per estimates of Amadeus Worldwide. Product differentiation – At present‚ AirAsia differentiates its no frills product
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Group Members: |Issuer | |ANBALAGAN A/L SUBRAMANIAM |Local Fund Investors | |TEH GUAN HONG |GOPALAN NAGAPA | |TANG KIN HENG |FALIQ RIZAL BIN MADZRI | |MOHD NIZAM BIN MOHD ARSHAD
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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Chapter 2 Problems 5 A U.S. manufacturing company operating a subsidiary in an LDC (less developed country) shows the following results: U.S LDC Sales (units) 100‚000 20‚000 Labor (hours) 20‚000 15‚000 Raw Materials (currency) $20‚000 FC 20‚000 Capital Equipment (hours) 60‚000 5‚000 a. Calculate partial labor and productivity figures for the parent and the subsidiary. Do the result seem misleading? b. Compute the multifactor productivity figures for labor and
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EXAMINATION I NAME: __________________________________________________________ 1. David Upton is president of Upton Manufacturing‚ a producer of Go-Karts tires. Upton makes 2500 tires per day with the following resources: Labor: 50 hours per day @15.00 per hour Raw Material: 20‚000 lbs. per day at @ $3 per lb Energy: $5‚000 per day Capital: $10‚000 per day a) What is the labor
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What competitive priority is important for a discount store‚ such as Zellers? Cost is the most important competitive priority for a discount store‚ such as Zellers. In order to perform competitively as a discount store‚ the organization must emphasize low operating costs. With this priority‚ Zellers can produce at low costs in comparison to competitors and offer products at low prices in order to meet consumer needs and become an order winner. 2. Three generic strategies are low cost‚ niche
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customerawareness about their brand. 2.1 Company Background AirAsia is one of the businesses that have successfully adopted cost leadershipthrough operational effectiveness and efficiency. The cost advantages haveenabled AirAsia to become the Asia¶s leading low fare airline. Established on 12December 2001‚ AirAsia has been such a big phenomenon in airline industryespecially in Asia. By using a simple but strong slogan ³Now Everyone Can Fly´‚ AirAsia has successfully positioned itself in customers¶ mind
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Operations strategy defines how an organisation could manage their resources for its production. People within the operations management play the most important role in a company. They need to be able to manage how to keep or attract customers to their products or services and have a major competitive advantage against their competitors. Lack of competence and skill within this segment can easily lead to failure and loss. To avoid so‚ a manager needs to comply with a certain strategy to stay on
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1. The R&D department is planning to bid on a large project for the development of a new communication system for commercial planes. The accompanying table shows the activities‚ times‚ and sequences required: |Activity |Immediate Predecessor |Time (weeks) | |A |- |3 | |B |A |2
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Disney’s Planning Process Aggregate planning at Disney World is all about people—how many people will visit the parks and what they will do while there. The Disney property in Florida includes 4 parks‚ 20 hotels‚ 27‚500 rooms‚ 160 miles of roads‚ and 56‚000 employees. Forecasting attendance and guest behavior helps plan for more than 1 billion customer interactions per year‚ and the purchase of 9 million hamburgers‚ 50 million Cokes‚ and tons of “tangible memories.” Planning begins with
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