1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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� SUBWAY SANDWICH PHASE 1: IDENTIFYING PROBLEM Subway is a franchise sandwich store that has been established in the market since 1965. They have been famous for their classic sandwich combinations and also their customization of sandwiches that meets customer’s specific needs. Currently Subway is the largest Sandwich franchise in the world and has a total of 30‚272 Stores in 87 countries around the world. Thailand is one of the countries that hold a Subway Sandwich franchise license. In Thailand
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Application Exercise # 1 (Common to session1 to 5) (50 marks) A. Draw a flow chart of any one function/process in your organization. (Marketing‚ Operations‚ Finance‚ Accounting‚ Human Resources and Information Systems) Use special symbols to draw the flow process chart for the above question Analyze the flow chart drawn above using the basic question. (How‚ What‚ When‚ Where & Who) Suggest improvements for increasing the efficiency or effectiveness of the above chosen function.
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Henry Gantt’s legacy to production management is the following: * The Gantt chart: Still accepted as an important management tool today‚ it provides a graphic schedule for the planning and controlling of work‚ and recording progress towards stages of a project. The chart has a modern variation‚ Program Evaluation and Review Technique (PERT). * Industrial Efficiency: Industrial efficiency can only be produced by the application of scientific analysis to all aspects of the work in progress
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as the wind blew it back and forth‚ as she walked down the steps leading to the subway. She was heading to an art convention downtown‚ but Ruby had an eerie feeling about taking the subway a extremely creepy eerie feeling‚ because she always took a taxi. Rumors said that the subway was full of creepy bugs‚ blood‚ mask people all types of things‚ but she didn’t believe it soon Ruby finally made her way onto the subway‚ her stomach rumbled as if a lion and drum were in her stomach and her head spun
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Run Charts: Run Charts is a tool for tracking results over a period of time. This can aid in identifying trends or other patterns that may be occurring. Advantages of run charts are ease of construction and interpretation. For this case study‚ we came out with seven run charts according to their segments. From this run charts‚ it is easy for the Tip Top Markets to identify numbers of complaints made by their customers. Furthermore Tip Top Markets can clearly see either the complaints
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Everyday we come down to the same old gross‚ disgusting food. Wouldn’t it be better to run down to the lunchroom to find Mcdonald’s‚ Wendy’s or Subway? Of the people surveyed‚ 75% of the people I asked would prefer fast food. Because of this‚ we must be able to have fast food served in our cafeteria. First‚ if there was fast food‚ less people would pack their lunches. About “75% pack food in the united states.” This number could be reduced if fast food was an option. It cost $707 a year to pack
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CONTROL CHARTS FOR VARIABLES TUTORIAL 4 : CONTROL CHARTS FOR VARIABLES 1. Control charts for X and R are to be established on a certain dimension part‚ measured in millimeters. Data were collected in subgroup sizes of 6 and are given below. Determine the trial central line and control limits. Assume assignable causes and revise the central line and control limits. SUBGROUP NUMBER 1 2 3 4 5 6 7 8 9 10 11 12 13 X 20.35 20.40 20.36 20.65 20.20 20.40 20.43 20.37 20.48 20.42 20.39 20.38 20.40
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RUNNING HEAD: Piaget Chart Piaget Chart Stage | Age | Description | Sensorimotor | Infant Age and Two Years | The sensorimotor stage is the first stage of The Theory of Cognitive Development Piaget. At the time of the sensorimotor stage an infant receives their knowledge on how the world occurs by using their five senses. The Sensorimotor Phase tells how important senses are in this phase. By using their five senses an infant is able to learn about the world around them. In the sensorimotor
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