APPLE CASE STUDY STRATEGIC MANAGEMENT GENERAL INFORMATION • Apple Inc.‚ is a multinational consumer electronics and computer software corporation. • Headquartered in California. • Formerly known as Apple Computer Inc. • Fortune magazine named Apple the most admired company in the United States in 2008 and 2009. APPLE STRATEGY • The transformations that occurred during the years from inception to present day have included many strategic management variations that drove the equipment and software
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Observations of an Apple The assignment was to observe a fruit or vegetable for at least an hour. I thought it was crazy and pointless but not so ridiculous that I would not do it and earn a bad grade. Before I started‚ I read Samuel Scudder’s essay “Learning to See” where he talks about having to do a similar type of assignment but with a fish. He eventually became engrossed in the fish and so I became determined that I was going to try to find all I possibly could about my apple in the hour that
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Date: 04/06/2014 Case 14: Apple Computers in 2012 Background Apple computer Inc. is a multinational corporation that creates consumer electronic‚ personal computer‚ computer software‚ commercial servers and digital media. Apple‘s core product lines were iPhone‚ smart phones‚ iPads‚ tablet computers iPods‚ portable media players and Macintosh computers. The founder‚ Steve Jobs‚ and Steve Woziak started Apple Computers in 1976 and incorporated it into a company
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Why was Dubinsky initially successful? Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing sites to the dealers. They
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stock is AAPL‚ which is the symbol for Apple Inc. “ Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ Apple designs‚ develops‚ and sells consumer electronics‚ software‚ online services‚ and personal computers. “(Apple.com) Apple’s most successful items have been the Mac computer‚ the iPod‚ and iPhone Apple was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Apple was incorporated as Apple‚ Inc. January 9‚ 2007. The company
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Logos: Apple A very common sight for many people: The Apple logo. In the diagram on the separate sheet‚ we see how they used Fibonacci to make an aesthetically pleasing picture. The logo looks nice because of its rounded‚ almost spherical shape. Some would argue that it is perfect whereas others find it boring. Over the years the colours have changed from the rainbow stripes of 1976 to the monochrome of 1998. It had changed to be monochrome to look more professional as opposed to childish. It
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OPERATIONS STRATEGY Instructor: Gad Allon Contact: g-‐‑allon@kellogg.northwestern.edu Class 1 Description Framework for operations strategy Tailoring operations strategy Investor/External view of operations: - Operations Forensics - Linking to Financials (ROIC tree) Asset strategy‚ operational hedging and risk mgmt. Sourcing strategy: Global networks and offshoring Strategic sourcing and supplier relations Reading
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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Executive Summary Apple Computer’s 30-year history is full of highs and lows‚ which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader‚ Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
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The world is an apple Can one man’s world revolve in an apple? Can all his flaws be magnified a million times beyond the naked eyes? Can he see his mistakes no matter how he avoid confronting his own conscience? Alberto Florentino did just that. One of the stories written by a Filipino author‚ "The World is an Apple"‚ has reached the conscience of even an ordinary man whose willpower to view life is anchored mainly on a three-square round meals a day. Alberto Florentino managed to tap the inner
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