1. Summary of the report: Qualified Opinion In our opinion‚ except for the effects of the adjustments on the financial statements‚ if any‚ as mentioned in the preceeding paragraph‚ the financial statements have been properly drawn up in accordance with IFRS and the Companies Act‚ 1965 so as to give a true and fair view of the financial position of the Group and of the Company as at 30 June 2009 and of their financial performance and the cash flows for the financial year then ended. This is
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Drug Advertising Some drugs are good‚ at least some pharmaceutical advertising wants people to believe that. Since 1983‚ prescription drug advertising on television has become a topic of debate‚ should it be allowed or not allowed. What is DTCA? DTCA is direct-to-consumer prescription drug advertising on television. The use of direct to consumer prescription drug advertising should be prohibited‚ as it leads to potential overmedication‚ possible drug abuse and could add to the overall cost of the
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concerned about environmental issues‚ so many organizations devote themselves to attract customers via promoting green products and services. As a result‚ green products as well as greenwashing products‚ which are labeled as eco-friendly while actually they are not‚ have inundated the marketplace in modern society. However‚ some companies overstate their environmental claims so that customers have difficulty in distinguishing real eco-friendly products from greenwashing ones. This essay will show
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include Advertising (by using different medium)‚ sales promotion (sales and trades promotion)‚ and personal selling activities. It also includes internet marketing‚ sponsorship marketing‚ direct marketing‚ database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Reasons for the Growing Importance of IMC: Several shifts in the advertising and media
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1. Introduction This assignment will be based on an advertising campaign introduced by Innocent within the UK this advert was known as ‘super fruit’. With Innocent smoothie’s having been a UK based brand since the summer of 1998 when we had developed our first smoothie recipes Innocent drinks (2011) Innocent drinks has since then become the biggest smoothie brand within the UK. Growth of 14% on the previous year saw Innocent become the biggest smoothie brand in the UK with 75% of the market share
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school in USA. This is my short essay (100-200 words)‚ topic is "Tell us about yourself and why you would like to become a part of our school family." My story is similar like the story of thousand of other children: My father struggled with alcohol and drug problems which caused him to leave my mother and me‚ so I grew up with only my mother. Nevertheless‚ I realized what I want from my life. Throughout my life‚ I have heard people constantly repeat that children who grow up with only one parent
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Advertising Regulation Abstract Advertising today comes in various forms of information such as television‚ newspaper‚ Internet‚ etc. With all these types of outlets of advertising‚ these regulations are put into place for the industry to follow on what can be put out there for the different type of audiences the advertising can affect. There are many types of advertising that these regulations pertain to for example tobacco and children. Currently‚ the market is
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The Industrial Wheel Sports Opinion Wilson A. Aniano Changing the usual‚ creating a difference It is undeniable that this year’s Intramural activities of Eastern Visayas State University paved significant impact in molding various skills of students specifically in the field of sports but still some remained less participative in this annual undertaking of the institution. This is a perennial fact of forming negative habits that deserve serious due consideration. Based on observation
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PART I ESSAY Origin of Essay History of essay as a literature form has begun in 1580 when Michel de Montaigne has published the book “Les Essais”. In French term “essais” means “try” or “experience”. It was a book written because of boredom; it did not have a distinct structure or plan‚ and consisted of individual chapters‚ formally unrelated to each other. Montaigne suggested his literary tests in form of initial essay‚ highlighting their subjective‚ relative‚ and inconclusive sides. In fact
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global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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