Standardization Versus Localization Levitt argues that because the world is shrinking – due to heaps of technology‚ communication and so forth – well managed companies should shift their emphasis from customizing items to offering globally standardized products that are advanced‚ functional and low priced for all. Coca-Cola being an international brand found everywhere in the world still has not standardized its marketing. The differences in consumer behavior still prevail across countries. Many
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systems debated today are utilitarianism and deontology. These two traditions parallel the sayings “the ends justify the means” or “the means justify the ends”. Inspired by Jeremy Bentham’s philosophies‚ John Stuart Mill applied his ideals to his many pamphlets and short works regarding Utilitarianism. This philosophy considers that the best thing to do ethically for a society is to maximize its happiness‚ interests‚ preference‚ or well-being. In effect‚ utilitarianism focuses on outcomes or the
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As stated in the PowerPoint this week‚ “Utilitarianism says that the result or the consequence of an act is the real measure of whether it is good or bad. The great good that we should seek is happiness.” Given this‚ what the anthropologist should do depends on if what will cause the most happiness not for herself‚ but for everyone involved? As an egoist‚ you would want to look out for yourself only. In this case‚ the anthropologist would want to tell the appropriate state agency so she doesn’t get
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attempt to find this by applying a rule or several rules that seem to fit with outcomes that we most commonly find are “good”. An ethical based individual moral objective would be to seek the action that has the most affectionate consequence‚ a utilitarianism person would argue for the greatest amount of happiness‚ a Kantianism’s rule would be to follow the categorical imperative‚ and maybe Natural law‚ we do what is in accordance with the purpose of what is believed to be morally correct. There are
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summary‚ is utilitarianism as presented by Mill (sometimes called classical utilitarianism). It is the ethical philosophy that bases right and wrong on the production of happiness. It is also an ethical philosophy that stresses the greatest happiness of the greatest number as seen from an impartial bystander’s perspective. Before we discuss how Mozi’s philosophy can be applied to utilitarian morality‚ a distinction within utilitarianism must be made. Act Utilitarianism vs. Rule Utilitarianism Generally
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that there are two types of utilitarianism in instances concerning overall justice. Julia Driver mentions this in her book Ethics: The Fundamentals. Driver posits that there is a difference between act-utilitarianism and rule-utilitarianism (Driver 64). Act-utilitarianism deals more with what classical utilitarianism believes. It follows the belief that one should choose the action that has the best outcome for the most amount of people‚ even if it means
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with both Act and Rule Utilitarianism. Both theories share the common goal of achieving the greatest happiness for the greatest amount of people. However‚ it is impossible to measure or compare happiness‚ as one persons happiness may not necessarily be another’s. And how do we measure intangible gain‚ such as happiness against material gain‚ such as money? The root principle is a good concept‚ but it’s the means to which we arrive at the end that cause the problems. In my opinion‚ there is a greater
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The Lifeboat Case and Utilitarianism Imagine that four men are placed in a life or death situation. They are stranded in a boat in the middle of the ocean with nothing to eat for nourishment. In a severely weakened state‚ the men decide that for the benefit of the majority they will draw lots and eat whoever draws the shortest; one of the men refuses to draw. The next day‚ in spite of the lottery‚ the youngest boy is killed and fed on by the other men. The argument proposed to justify their actions
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Utilitarianism is an ethical theory that holds‚ that an action is right if it produces‚ or if it tends to produce‚ the greatest amount of good for the greatest number of people affected by the action‚ otherwise the action is wrong" (DeGeorge‚ 44). The utilitarian approach assesses each action separately and the effects that arise from it. Act utilitarianism‚ the most common form used in many circumstances‚ looks at the consequences of each individual act and calculate utility each time the act
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Simply put‚ Utilitarianism states that one should act on what would bring the greatest happiness or benefit to the greatest amount of people. Therefore‚ a utilitarian would agree to push two heaviest passengers overboard to save the six. While it violates our morals to kill two people‚ a utilitarian would explain their choice with the integrity objection. In the situation of the lifeboat‚ one is faced with a situation that does not present a perfect outcome. However‚ a utilitarian would say that
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