Chinese University of Hong Kong Marketing Management‚ MKT2010 Marketing Xi Tang - a living ancient Chinese town Group 2 Instructor: Prof. Durairaj Maheswaran Table of contents 1. Introduction 3 2. Opportunity analysis 2.1 Company 3 2.2 Customer 4 2.3 Competitors 5 3. Market segmenting‚ targeting and positioning 3.1 Segmenting 6 3.2 Targeting 7 3.3 Positioning 7 4. Marketing Mix 4.1 Product features 8 4.2 Pricing strategy 9 4.3 Distribution 10 4.4 Promotion 10 5
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highly competitive cell phone industry? To make a comparative study of the major players in Indian Service Provider. 1.3 Research Methodology of the study Research Design: The research design used for this project in exploratory in nature. Exploratory Research : The objective of this project is to generate new ideas. An exploratory study in generally based on the Primary data and Secondary data that is readily available. It does not have a formal and signed design as the research may have to change
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The Pareto chart would find the most likely cause and tell the organization where to focus its efforts. 2. Describe the origin and use of cause-and-effect diagrams. Cause and effect diagrams originated in 1968 by Dr. Kaoru a noted Japanese quality expert. These diagrams are often called the Ishikawa or fishbone diagrams‚ and are used in order to show the causes of a specific event. Cause and effect diagrams are a way of visualizing how a variety of factors associated with a process affect
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Quality management chapter 8 Quality management: Focus on Six Sigma Review and Discussion Questions 1. Is the goal of Six Sigma quality realistic for services such as Blockbuster Video Stores? A goal of Six Sigma can also be used for services. The one area where Six Sigma maybe difficult is that many aspects of service quality are based upon customer perception--for example--the courtesy of the clerk. In spite of all efforts‚ someone may perceive that the clerk was not courteous. But in
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Topic Total Productive Maintenance. TOTAL PRODUCTIVE MAINTENANCE INTRODUCTION: We expect our machines to work without failures‚ produce high quality output‚ at the same time consume very less manpower‚ raw materials‚ electrical energy‚ tools/ consumables etc‚ but this is highly difficult to realize in practice unless they approach is towards identifying the losses and eliminating them. Total productive maintenance‚ shortly termed as TPM‚ provides means to achieve and maintain high levels
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5 Final Project IS 101 Introduction to Information Systems INSTRUCTIONS Contents Introduction 2 Requirements 2 Task 1 - Initial Report 2 Requirements 2 Task 2 - Data Analysis Worksheet (Excel Spreadsheet) 3 Minimum Requirements 3 Task 3 – Excel Charts 5 Minimum Requirements 5 Task 4 – Final Report 5 Requirements 6 Task 5 – PowerPoint Presentation 6 Requirements 6 Introduction Current trends and areas of popular interest in arts‚ entertainment
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Postgraduate Program Subject Outline Faculty of Computer Science and Engineering http://my.uowdubai.ac.ae Subject Code: ENG951 Session: Autumn Subject Name: Project Management Year: 2012 Section: One LECTURE INFORMATION Day: Monday and Wednesday Time: 18:00 – 21:00 Location: Lecturer’s Name: DR KAMAL JAAFAR Building & Office No: Block 15 Office 126 E-mail Address: kamaljaafar@uowdubai.ac.ae Consultation Days and Times: MONDAY 16:00- 18:00 WEDNESDAY
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Sony Corporation Sony Corporation is a Japanese multinational conglomerate corporation with its’ headquarters located in Japan. It was founded in 1946 as a manufacturer of consumer electronics and has engaged into other businesses such as motion pictures‚ music‚ and financial services making it one of the most comprehensive entertainment and media group in the world. Sony’s vision is “to create new digital entertainment experiences for consumers by bringing together cutting-edge products with latest
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Final Project Option 1 center850008549640October 26‚ 2014 BMGT 365 1000000October 26‚ 2014 BMGT 365 To turnaround an unprofitable company‚ Joan imposed new management ideas despite her father’s business practices and culture. With her leadership‚ Joan will lead and motivate Invitations Inc. employees‚ and the company will become more profitable. This leadership void threatens Invitation’s Inc “sustainable pattern of customer focus and profitable growth” (Millikin 9). Invitations Inc
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the quality aspects of that organization and how you can improve the operations and bottom-line of that organization. Task 1 1.1 What are product‚ delivery process and services? Indentify and explain one definition that you will be using for this assignment. The company my chose is Burger King. Definition of product: A product is tangible with a physical form. Its design is to fit into a specific purpose defined by the customer of a target market. It is produced through a manufacturing process
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