upload your final paper to the anti-plagiarism system (Turnitin) no later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December. Introduction: The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs‚ digital music‚ smartphones‚ and tablets.
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Topic Analysis: Apple Inc. In January 2007‚ three decades after its incorporation‚ Apple Computer Inc. shed the second word in its name and became Apple Inc. With this move‚ the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future‚ but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music‚ with the
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Rhetorical Analysis Audience My audience for this piece consisted of Apple Watch users who want to track their daily and weekly fitness through the activity app provided by Apple. I met the needs of this audience by going into detail on how to perform each step. I made sure each individual step was concise but informative‚ so that the person following these instructions would not be overwhelmed. I also made sure to include instructions on how to receive notifications‚ in case the performer desired
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Value Chain Analysis Before making a strategic decision‚ it is important for Apple to understand how its activities or products create values for customers. One way to do this is to conduct a value chain analysis (VCA). VCA “refers to the idea that a company is a chain of activities for transforming inputs into outputs that customers value. The process of transforming inputs into outputs compromises a number of primary and support activities” (Hill and Jones‚ 2001‚ p.133). Each value is considered
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Financial Analysis (Submitted by) Abstract The following paper aims at discussing the financial position of the American multinational corporation‚ Apple inc.‚ which designs and markets consumer electronics‚ computers and personal computers mobile communication devices‚ and portable digital music and video players‚ as well as sells various related software‚ services‚ peripherals‚ and networking solutions. Apple Inc. together with subsidiaries sells its products worldwide through its online
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Company Background Apple‚ Inc. (formerly known as Apple Computer‚ Inc.) was incorporated in the State of California in 1977. Apple currently designs‚ manufactures‚ and markets a variety of computer and personal electronic products‚ including Macintosh computers‚ and the iPod digital music player. AppleÕs key markets are consumers‚ creative professionals‚ educational institutions‚ and business users. For nearly twenty years‚ Apple computers have been the industry standard for creative industries
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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Direct Marketing‚ Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below‚ I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac
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Head: EXTERNAL ANALYSIS OF APPLE‚ INC. APPLE‚ INC. External Analysis of Apple‚ Inc. Aaron Nance‚ Jeanette Odetola‚ Zuaibar Rashid‚ and Rachel Rozo Strategic Management MGMT 4340 FALL 2012 Dr. Uche Nwaubeze University of Houston‚ Victoria TABLE OF CONTENTS 1. EXECUTIVE SUMMARY……………………………………………………………….. 3 2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ……………………………………………………………… 3. EXTERNAL ANALYSIS ………………………………………………………………
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Organizational Analysis: Apple Inc. Part 1 Apple Inc. History/Background: Apple Inc. is an iconic United States technological company based in Cupertino‚ California. Apple is engaged in the development of World changing consumer electronic products such a mobile phones‚ music media devices‚ tablets‚ and personal computers. The company also sells and creates operating system software‚ peripherals and delivery of third-party digital content (iTunes) to consumers. Apple sells its products and
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