1. Introduction 6 2. Analysis of the PC segment 7 2.1 Introduction 7 2.2 PESTEL Analysis 8 2.2.1 Political 8 2.2.2 Economic 8 2.2.3 Social 8 2.2.4 Technological 8 2.2.5 Environmental 9 2.2.6 Legal 9 2.2.7 Identification of drivers 9 2.3 5 Porter’s forces 10 2.3.1 Rivalry among competing firms 10 2.3.2 Bargaining power of suppliers 10 2.3.3 Bargaining power of customers 10 2.3.4 Threat of new entrants 10 2.3.5 Threat of Substitutes 10 2.4 Strategic group mapping 12 2.5 Competitive
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Competitor analysis Apple vs Samsung Apple When apple entered into mp3 market in 2001‚ the product was not unknown product to customers since it had been 5 years after the first product from Multimeadia’s Rio (U.S) and Saehan (South Korea)1. But‚ distinctively enough‚ first ipod had the ability to attract consumer’s eyes with much bigger capacity in storing music (5GB of first product that was almost 40-80 times bigger capacity than other standard products (64-128MB) 2 and stylish design of
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Digital marketing strategy Lecture 6 1 What is an E-marketing strategy? • What is strategy? – “Defines how we will meet our objectives” – “Sets allocation of resources to meet goals” – “Selects preferred strategic options to compete within a market” – “Provides a long-term plan for the development of the organisation” 2 E-marketing strategy essentials E-marketing strategy is a channel marketing strategy • It defines how a company should set channel-specific objectives
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Executive summary: Our main purpose of this SWOT Analysis and Porter’s Five Forces Model analysis is to identify the most significant factors that affect a company and its market both internally and externally. These analyses provide Apple with quick‚ executive keys by looking at strength and weaknesses alongside opportunities and threats. Introduction: Apple was launched April 1‚ 1976 by Steve Jobs‚ Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies
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Opportunities * Acquisitions * Asset leverage * Financial markets (raise money through debt‚ etc) * Emerging markets and expansion abroad * Innovation * Online * Product and services expansion * Takeovers Threats * Competition * Cheaper technology * Economic slowdown * External changes (government‚ politics‚ taxes‚ etc) * Exchange rate fluctuations * Lower cost competitors or imports * Maturing categories‚ products‚ or services * Price wars * Product substitution -------------------------------
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driving the business sector of computer and technology. In 2000 fellow benefactor of Apple‚ Steven Jobs understood the chance to enter the new exceptionally potential business sector.
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MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer Analysis a. Market Segmentation
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Hewlett Packard by Steve Wozniak‚ Apple Computers Inc. was established on 1976 by the willingness of these two individuals to create a small‚ practical and user-friendly computer for home usage – with Job’s garage as being the main office‚ the computer was sold only by its system‚ meaning that no case‚ monitor or whatsoever was sold with it (Richardson‚ 2008). In this industry‚ Apple is facing several competitors such as‚ Samsung‚ Lenovo‚ Huawei and Sony‚ but Apple is still the most profitable and
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Opportunity cost Have you ever been in the situation deciding which cloth to buy? Have you ever facing the dilemma of to study or to play? Have you ever consider as a seller and choose to lower the price or raise it? In the field of economics‚ here’s a solution for you. The magic word is “opportunity cost”. Opportunity cost in terms of economy is the highest-value alternative one has to give up to engage in an activity. In other words‚ using the same resources such as money and time‚ the best
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Identify at least three ways in which HRM/L&D activities support an organisation in meeting its goals and business objectives Identify at least three ways in which HRM and L&D professionals support line managers and their staff. Task 1 Apple Inc. is a global corporation with its headquarters based in Cupertino‚ California. Steve Jobs‚ Steve Wozniak and Ronald Wayne established the company in 1976. It is well
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