NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) GROUP 2 Marketing Program Design Case Analysis GROUP 2 1302-066 Keshika Lakhani 1302-070 Jubin Goel 1302-073 Keval Shah 1302-086 Mrigakshi Punga 1302-087 Nandita Jaswal 1302-093 Nirav Shah 1302-206 Gagandeep Singh NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 Contents Executive Summary ................................................................................................................. 2 Q1)
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Company Profile BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009. BBQfun’s product range is primarily focussed on barbeques and outdoor lifestyle products‚ incorporating both local and important goods. BBQfun operates two store in Queensland‚ one in Brisbane and one at the Gold Coast. BBQfun provides to customer great
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Opportunities * Acquisitions * Asset leverage * Financial markets (raise money through debt‚ etc) * Emerging markets and expansion abroad * Innovation * Online * Product and services expansion * Takeovers Threats * Competition * Cheaper technology * Economic slowdown * External changes (government‚ politics‚ taxes‚ etc) * Exchange rate fluctuations * Lower cost competitors or imports * Maturing categories‚ products‚ or services * Price wars * Product substitution -------------------------------
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Challenge or Opportunity Statement People are‚ undoubtedly the best resources of an organization. Sourcing the best people from the industry has become the top most priority of the organizations today. In such a competitive scenario‚ talent management has become the key strategy to identify and filling the skill gap in a company by recruiting the high-worth individuals from the industry. It is a never-ending process that starts from targeting people. The process regulates the entry and exit of talented
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Marketing Plan of a pizza parlor THE PIZZA OVEN. Prepared By COURSE : MKT 202 SECTION : 8 DATE OF SUBMISSION: 14th DECEMBER‚ 2009 |Contents |Page No. | |Executive Summary |3 | |Objectives
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with two hands‚ and those who (dare I say) like to cut their pizza with a fork and knife. Some people soak up the olive oil with a napkin‚ while others don’t mind a greasy slice. Some people like the crust‚ while others live for that first bite. Some people decorate their slices with spices‚ while others like it plain. Nearly any ingredient can be put on pizza. From pepperoni and anchovies to barbecue chicken and pineapple‚ every pizza pie is like a unique work of art. Every pie is a different shape
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includes the needs and wants of the prospective consumers which definitely serve as a guide on how to capture the market niche of the product proposed by the proponents. OBJECTIVES OF THE STUDY The proposed production and selling of “Vegetable Pizza” has the following objectives: 1. To determine whether the proponents product is feasible or not. 2. To determine the demand and supply of the product. 3. To determine at what price the consumers are willing to buy the product. 4. To
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PIZZA HUT & VALUE CHAIN ANALYSIS: About Value Chain Analysis: Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. A value chain identifies and isolates the various economic value adding activities such as differentiating a product‚ lowering the cost‚ and meeting need quickly that occur some way in every firm. It portrays activities required to create value for customers of a given product or service
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Guest Talk Summary on “Love Hong Kong‚ Love Ocean Park Campaign – Turn Threats into Opportunities” Speaker: Ms. Vivian LEE Position: Marketing Director – Sales & Marketing Division Name of Company: Ocean Park Corporation Date of Guest Talk: 5th February‚ 2013 The talk being delivered by Ms. Vivian LEE was indeed very rewarding for me‚ it’s as good as the one delivered by her boss‚ Dr Allan Zeman which I’ve attended not long ago. Background The Ocean Park (Park) unveiled a master
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Challenges and Opportunities Grace Robinson Challenges and Opportunities Today’s society and its leaders are currently being plagued by economical and structural issues. As a result‚ many organizations‚ institutions and high powered leaders are being forced to make a well needed change in their foundational principles in order to address the issues on hand. Many of these individuals and organizations have arrived at the realization that leadership does not lie solely on one’s ability to
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