McDonald’s in Russia (Technological approach) By Donald Jordan In 1985‚ Mikhail Gorbachev started a new programme of the reformation of the USSR‚ Perestroyka. It was aimed to improve the overall technological and industrial base hoping to increase the quality of life for many citizens in the country. The openness of the Soviet Union towards the Western world led to the new stage of relationships between the country and the Western companies. One of first firms interested in the Soviet market
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IndiaRussia relations 1 India–Russia relations India-Russian relations India Russia Indo-Russian relations refer to the bilateral relations between the Republic of India and the Russian Federation. During the Cold War‚ India and the Soviet Union (USSR) enjoyed a strong strategic‚ military‚ economic and diplomatic relationship. After the collapse of the USSR‚ Russia inherited the close relationship with India‚ even as India improved its relations with the West after the end of the
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all the more curious. To make sure Europe would not fight over the land they met in Berlin in 1884-1885. They decided that to divide up the land they would claim it and show they had control over it. This is when everyone began grabbing the land. By 1914 the only free countries were Liberia and Ethiopia. Soon after the colonization‚ Europe began building plantations that grew products anywhere from peanuts to rubber. They took tin and copper from the Congo‚ diamonds and gold from South Africa. In
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pricing Always at the same level as Western Europe or make it as a mid-priced brand . Second issue was the sustainability of the different marketing strategies in Russia. Finally Procter & Gamble has to decide whether to extend its portfolio by launching Alldays or Tampax. SITUATION ANALYSIS Always is the current market leader in Russia with its premium positioning. According to the researches‚ Russian consumers have a very rational approach towards products and their decisions about the brands are
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Throughout history Russia has went through many invasions‚ reforms‚ and led under the worst leaders imaginable‚ but has seen great rulers such as Peter I. Through many reforms‚ modernizations‚ and increased education‚ The Russian Empire developed into a stronger European State than it once had been. Russia was broken down to nothing and built back up stronger becoming a power in Eastern Europe. Russia’s development from the Mongol conquest to Peter I was much different from the 13th century to the
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Russian Revolution in 1905‚ there were a series of decisions and accidents‚ signs of discontentment amongst the poor and also a tension increase between Russia and Japan. It was ultimately these problems which lead to the Revolution and the end of Tsar Nicolas II’s regime. But why did this political opposition grow towards Nicolas II? In 1985‚ Russia had persuaded Japan to give up Port Arthur and the Liaotung Peninsula to her. There were agreements that followed with China which helped furthermore
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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A GLOBAL / COUNTRY STUDY AND REPORT ON “PESTLE Analysis and Sectorial Study of Russia” Submitted to (Gujarat Technological University) IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University Kum. M.H. Gardi School of Management (First Shift) (727) PREFACE Today we are at the door step of 21st century. The world is widening without having a New and new developments are coming these days in all
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Modern Russia: Overview Russia faced enormous problems in the 1990s. After 70 years of communism‚ with its planned economy and controlled currency‚ Russia was ill-equipped for a rapid conversion to capitalism. Factories were in poor repair and inefficient‚ and their consumer products were shoddy. Managers did not have the know-how to function in a market economy‚ nor were workers prepared for the uncertainties of the marketplace. The transportation and delivery system for the goods they produced
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same in any emerging market and all have to be considered by the possible new organisation. Russia has a reputation for organised crime and corruption which has long been an issue for any investors. There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering the country. There are a number of
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