reduced to about 12" • visual acuity greatly reduced (astigmatism) • hydrophilic polymer : no irritation problem • slightly larger than the eye opening to keep it in place • red tint alters appetite of chickens and cannibalism tendencies • distortion built into the crown • inner eyelid (keeping the eye moist and clean) no affected (under the lens) (+) Cannibalism reduced : Peck order removed • 80% of chicken in 3% of farms with 10‚000 or more chickens : chicken are confined in groups •
Premium Egg Bird Term
I. Executive summary: A. Problem statement: Optical Distortion Inc.(ODI) is a small new company‚ not yet in business‚ with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting‚ positioning and optimal pricing to launch its new product. B. Recommendation: The dilemma ODI faces is whether introduce its product
Premium Costs Variable cost Farm
Optical Distortion‚ Inc. case Daniel Garrison‚ the president and CEO of Optical Distortion‚ is thinking about to bring the new and only product‚ a contact lens for chickens‚ to the markets. Working with Ronald Olson‚ the marketing vice president‚ Garrison is currently developing a marketing plan for ODI’s new product. ODI is planning to introduce these contact lenses to at least one region at the beginning‚ hoping to reach national distribution in a couple of years. There are three different sizes
Premium Costs Variable cost Fixed cost
Introduction Optical Distortion‚ Inc. (ODI)‚ is a small‚ new company that has developed contact lenses designed to impair the vision of egg-producing farm chickens. This development came after an accidental discovery that partially blind chickens demonstrate more manageable and productive behaviors that are valuable to chicken farmers. Market Trends As within many industries‚ the poultry and egg production market has evolved dramatically in the last century— from small backyard barnyards to
Premium Egg Chicken Bird
‘Optical Distortion‚ Inc.’ Case Study December 02‚ 2013 Situation Executive Summary: Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens – something that is the cause of mortality rates of up to 25% on some farms. Given the fact that
Premium Marketing
Optical distortion‚ Inc 1‚ The expected value of the lenses to farmers Total saving per hen Using ODI‚ rather than debeaking‚ to combat cannibalism‚ a farmer can save the cost in four parts. Lower mortality‚ no egg loss‚ labor in efficiency and feeding in the trough with at least 3/8” deep are the main points to reduce the cost. 1)‚ Debeaking reduces mortality from 25% to 9%. However‚ a test reveals that ODI lower the mortality to an average of 4.5%. The purchase cost per hen is $2.4. So‚ the
Premium Costs Chicken Investment
Optical Distortion‚ Inc. Case Analysis Mengyuan(Myra) Xu A20266661 2011-12-08 2011-12-05 MC 510 Optical Distortion‚ Inc. Case Meangyuan (Myra) Xu CONTENT EXECUTIVE SUMMARY ...................................................................................................................... 2 INTRODUCTION .................................................................................................................................... 2 ANALYSIS ............................................
Premium Variable cost Marketing Costs
Case Analysis----Optical Distortions‚ Inc. MKT6301 MARKETING MANAGEMENT 2012 FALL Group Members: Mina Ai Wenxin Gao Shuyue Jia Yang Pan Yiou Zhou Expected Value to Famers Reduced cost due to feed (For 1/2 feet) Cost per pound: 158/2000=0.079 $/pound Saving per year per bird: 156/20000*1/2*0.079*365=$0.1125 Saving on egg production Loss one egg 5 months: loss of egg per hen a year is 2.4 Cost per dozen: $0.50 Saving per hen per year: 0.50*2.4/12=$0.099 Reduced
Premium Marketing Supply and demand
Case Study Jingjing (Cathy) Xu jxu38@hawk.iit.edu May 1‚ 2013 I. Executive Summary The dilemma ODI faces is whether introduce its product at a higher price and continue process its multiproduct and multimarket strategy. Based on ODI limited resources and current situation of poultry industry in United States‚ it should focus on large-sized chicken farms and price ODI lenses at a higher level for the sake of its profits and its future business plan. II. Introduction With the fact existed
Premium Farm Marketing Costs
SITUATION ANALYSIS: Optical Distortion Inc.(ODI) markets lenses that distort the vision of chickens. These lenses are used instead of debeaking. Lensed chickens are more likely to survive from cannibalism among the chickens. The lenses are also supposed to reduce the amount of feed per chicken per day than that for debeaked chickens. Using lenses do not lead to any trauma among chickens and therefore do not affect their egg laying capacity. The objective of the case is to present a financial
Premium Marketing Sales