Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron‚ along with cofounders Joe Vergara‚ Kevin Peters‚ and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club‚ Inc. in San Luis Obispo‚ California. In August of 1997‚ Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc‚ Zuka was a smoothie company that was very popular at the
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Boost Juice Main Idea: * Obesity and health issues are becoming issues for all countries‚ and companies in the Wellness Category are seeing massive growth * A alternatives of the quick hamburger(a healthy fast food alternative) * Dan Titus‚ Director of the Juice and Smoothie Association stated. “The Juice and Smoothie business is such a lucrative venture. Smoothie-type products are sold all over the world on cruise ships and golf courses; in bars‚ movie theatres and hospitals. Companies
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buyers to switch from their product to competitors. Jamba Juice requires fresh fruits‚ juices‚ dairy products‚ vitamins‚ and protein ingredients in order to produce their smoothies. Their switching costs are low‚ because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low‚ because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of a monetary difference or
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Daniel Ahn The Genius of Walt Whitman One of America’s greatest poets in history‚ Walt Whitman‚ wrote the masterpiece “When Lilacs Last in the Dooryard Bloom’d” which is a literary masterpiece that showcases sincere and genuine feeling through his facility of words. Whitman utilizes certain words to enhance his diction to create a somber yet hopeful tone and parallelism to create a more melodious elegy that has lasted through the centuries. Whitman uses his diction to create a dark melancholy
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Electrolyte Challenge Sport Drinks vs. Orange Juice By: Clem L. Vinegar Jr. Mr. Wells February 2‚ 2013 I. Project Question- The question I am trying to answer is which drink between water‚ Gatorade‚ propel‚ PowerAde‚ and a homemade drink. II. Hypothesis- My hypothesis is that orange juice will have more electrolytes than the other drinks because of the natural electrolytes it contains from oranges. I also think that Gatorade will be the most preferred drink
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tablet (0.02 %) ________ % DCPIP solution‚ freshly prepared Possible samples : * grape juice‚ paper pack ● lemon juice‚ diluted from fresh squash (Citrus fruit) ● orange juice‚ diluted from fresh squash (Citrus fruit) ● orange juice‚ diluted from bottled drink Mr. Juicy (Citrus fruit) * kiwi fruit juice‚ diluted from fresh squash (non-citrus fruit‚ but high in vitamin C) ● green pepper extract / juice Procedure 1. Use a 1 ml pipette and a pipette filler to prepare a test tube with
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of juice. For example‚ Rachel* and Lacey* thought that drinks from juice bars such as Jamba Juice and Robeks were very high in calories. As a result these people saw these brands of juice as meal supplements. One person we interviewed thought that Jamba Juice was the best juice out there and did not have a preference to juices sold in supermarkets. One of the things this consumer liked about Jamba Juice was the atmosphere because it made him feel healthier. Other consumers found brand juices to be
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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Introducing "Naked Juice" to Hong Kong There is a niche market for new‚ trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular. Based on these facts
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I. EXECUTIVE SUMMARY This paper studies the fruit juice market in the Philippines. The market has experienced significant growth in recent years primarily owing to the craze toward health-food consumption. However‚ the relatively higher prices of fruit juices compared to other types of beverages have limited the consumer base to a small percentage of the population. Furthermore‚ various factors such as high packaging costs‚ seasonality and unavailability of raw materials‚ and inadequate transportation
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