SUPPLY CHAIN AND LOGISTICS OF COCA-COLA COMPANY 2011 HARSHIT B BAFNA TYBBM (IB) ROLL NO - 06 DECCAN EDUCATION SOCIETY’S BRIHAN MAHARASHTRA COLLEGE OF COMMERCE SUPPLY CHAIN AND LOGISTICS OF COCA COLA PROJECT REPORT Submitted for the fulfillment of requirement for BACHELOR OF BUSINESS MANAGEMENT IN INTERNATIONAL BUSINESS [BBM-IB] Degree Course under University of Pune GUIDANCE: Prof. SushmitaNande Madam A PROJECT BY: HARSHIT BAFNA T. Y. B.
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Butler-Wall‚ Executive Director‚ Citizens Campaign for Commercial-Free Schools‚ US. THE RECALL On June 13‚ 1999‚ Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks‚ which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke‚ Diet Coke
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days. Low and behold before it was all said and done‚ he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction‚ “Exhilarating‚ invigorating‚ and aides indigestion.´ He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909‚ the Pepsi bottle logo had been changed 3 times‚ 15
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PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed their marketing strategies and began to modify their pricing‚ bottling and brand strategies. Both companies entered international
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reseller (Bonoma‚ pg.49). Manufacturers must work through these different channels to attain diverse markets to reach their ultimate goal; provide their customers with what they want‚ where they want it‚ and when they want it. Orange Crush Soda An example would be the soft drink business and how they manage to distribute their product
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http://www.icmrindia.org/casestudies/catalogue/Business%20Ethics/BECG093.htm However‚ the company came in for severe criticism from activists and environmental experts who charged it with depleting groundwater resources in the areas in which its bottling plants were located‚ thereby affecting the livelihood of poor farmers‚ dumping toxic and hazardous waste materials near its bottling facilities‚ and discharging waste water into the agricultural lands of farmers. Moreover‚ its allegedly unethical
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000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore‚ Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola‚ Diet Coke‚ Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke‚ Cherry Coke and Coke with Lemon. Over the years‚ the company has made large investments in brand promotions
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Reference list ……………………………………………………………..( 17 ) Executive abstract This assignment will introduce the history of Pepsi Oman (Oman refreshment company) which ids responsible for providing soft drink and beverages under Pepsi brand .this company tries to position its products in the top of beverages industry. Second point which we are going to discuss environmental background .this point will concentrate on two main points external and internal
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Findings & Recommendations 7. Appendix 8. Bibliography Section 1: Executive Summary Lucozade sport is an isotonic sports drink aimed at the active and the health conscious‚ as well as athletes. Its unique selling point is its hydration qualities which are designed to increase the endurance of athletes. It has established itself as the clear market leader in the sports drink industry in Ireland over the past ten years. There are many factors affecting the current and potential future success of Lucozade
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the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the top of the soft drink industry‚ defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology‚ Coca-Cola perfected Coke as a beverage and spread it throughout the world. Even today‚ the US soft drink industry is organized on this principle. "The Coca-Cola Company" is now the largest soft drink company in the world
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