R E E A P A D V I S O R S FMCG Special Insight –‘ Food Processing Industry’ THE LOREM IPSUMS FALL 2012 Contents Industry Snapshot Industry size & Segmentation FMCG Sector Growth Growth Drivers Food Processing Industry 3 3 4 5 6 2 THE LOREM IPSUMS FALL 2012 Industry Snapshot • India’s FMCG sector is the fourth largest sector in the economy It is also one of the largest employment sectors in the country • • Its principal constituents are Household Care‚ Personal
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continue to innovate to meet the evolving lifestyles and refreshment needs of Filipino consumers‚ providing a broad portfolio of quality non-alcoholic beverages in a range of pack sizes manufactured in the Philippines. Samurai energy drink and Real Leaf ready-to-drink tea are among the latest additions to the portfolio of innovations launched by the company in the Philippines. It will also launch for the first time an initiative to place front-of-pack energy
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energy drinks‚ packaged and powdered sports drinks‚ and a myriad of other options. Our goal is to bring back this brand which was once at the heart of teen popular culture. We will focus on bringing two new products to the Kool-Aid lineup: sugar-free premixed and energy drink. The target market for sugar free Kool-Aid is soccer moms who generally have one to three children ages four to fourteen. We believe these moms will like the idea of having an alternative to sugary sports drinks and sodas
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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choice Dealer choice Purchase timing Purchase amount Information search Evaluation of alternatives Purchase decision Post purchase evaluation Other influences Soft-drink survey - Data Analysis Dear All‚ Thanks for your kind responses to the survey conducted to determine consumer behavior while selecting a soft-drink. Original survey link in case you need to refer to the questions: https://qtrial.qualtrics.com/SE/?SID=SV_db3jJivj7IzxwuU A total of 80 completed responses were received
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M ANAGERIAL ECONOMICS -- MIB 2014 -- Instructor: Ekaterina Sokolova Senior Lecturer Table of contents Market definition ........................................................................................................................ 3 Cost Structure ........................................................................................................................... 12 Demand drivers......................................................................................
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The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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_______________ Prof. Umar Farooq Dr. Kalim Khan Academic Coordinator Director EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players‚ new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas‚ 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a
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Consumer Decision Making – Soft Drinks External Influences Soft drinks are loved by everyone whether young or old. The reason is that they have a sweet‚ delicious‚ and refreshing taste. Where ever you go‚ you most probably will come in contact with some soft drinks ads. This beverage is heavily advertised in order to avoid a situation in which sales will decline. Available as cheap as Rs. 20‚ soft drinks are affordable by everyone. Even small kids who get a little pocket
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deciding what to eat and drink‚ they must always look at how it will affect them‚ regardless of how good it tastes. Every food is filled with things that are good and bad. Soft drinks are the most consumed beverage in the world today. Unfortunately‚ soft drinks are extremely toxic. Whether soft drinks satisfy thirst and taste good‚ this should not be a good enough reason to drink it. We should all do our bodies a favor and stop drinking soda. By replacing soft drinks with healthier beverages
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