for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing
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Table of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ‚Values &Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General
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Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17‚ 2012 1. Historically‚ why has the soft drink industry been so profitable? Historically‚ the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’‚ an examination of the CSD industry with Porter’s five forces analysis will be conducted. As market leaders‚ the analysis will
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Incentives offered by the parent company The parent company‚ The Coca-Cola Company is based in Atlanta America and it employs 56‚000 people worldwide with operations in almost 200 countries. Atlanta is the country Coca-Cola originally established itself‚ started trading and branding. Global marketing allows companies to widen their business horizons. By entering one or more particular market outside the home country depends on the company’s resources‚ its managerial mindset and the nature of
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high rainings seasons from may to september. The country also have dry season from october until march. Because of the weather there is a need for refrechments in Vietnam. The Mountain Dew which is owned and produced by PepsiCo is a corbonated soft drink with a fresch citrusflavour. The Moutain Dew has a green color that is characteristic for the product. We found out from vietnamese friends that lotus green tea and lotus is a appreciated flavour in Vietnam so we want to satisfy this demand with
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Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks‚ bottled water‚ smoothies‚ ready-to-drink tea‚ concentrates‚ juices and coffee
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PART- A INTRODUCTION SOFT DRINK IN INDIA When the soft Drink first saw light of the day in India‚ no one knows. For decade it was a local low-Key industry‚ mainly confined to “the sahib 7 the elite”. The popular drink in the middle class homes was sweetened lemon juice mixed with water knows as ‘Nimbu pani’ today. Coca-Cola came to India amidst many fan fares in the 1950 and it became the national drink in a few years. Though other soft drinks brands were available in more than one city
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billion beverages each day in more than 200 countries. Coca‑Cola has been a catalyst for social interaction and inspired innovation. The Company’s soft drink operations are managed in 6 Groups: North America‚ Latin America‚ Africa‚ Greater Europe‚ Middle/Far East and The Minute Maid Company (the world’s leading marketer of fruit juices and fruit drinks). I have selected category B which consist of Classical and Quantitative viewpoints. The theories I have selected are General administrative theory
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Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than two thirds of the sales in the carbonated soft drink (CSD) category.2 These companies have battled with each other for many years and in the process have had to adapt to consumer shifts and increasing complexity concerning product distribution. Once again‚ the marketplace for non-alcoholic drinks in North America has evolved away from the current model. To achieve longer term profitability and growth‚ PepsiCo and The
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