1.Age 13-16 17-20 21-25 26-30 31+ 2. Gender Male Female 3. How often do you by soft drinks in a week? 1 2 3 4 5 6 7 8+ 4. What’s the most common soft drink do you buy? ____________________________________________________________________________________________ 5. What size bottle do you usually buy? __________________________________________________ 6. Do you prefer to buy a bottle or a can?
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Gatorade to the sports world by using all natural fruits to make our product stand out above the rest of the competition. Describe the trends in the non-alcoholic beverage industry The non-alcoholic beverage industry broadly includes soft drinks and hot drinks. Soft drinks contain
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the Indian soft drink industry. The author will use Porter’s National Diamond as a framework to conduct the industry analysis of the Indian soft drink industry and will draw clear conclusions and recommendations of entering into the Indian market. Market Overview Throughout 2010‚ the Indian soft drinks market generated total revenues of $3.8 billion‚ representing a compound annual growth rate (CAGR) of 11% for the period 2006 – 2010. During the period 2006 – 2010‚ the Indian soft drinks market grew
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lower the industry’s profitability. Suppliers’ bargaining ability increases as the number of suppliers declines when there are few substitutes available. 6. Coca-Cola and Pepsi are both very profitable soft drinks. Inputs for these products include corn syrup‚ bottles/cans‚ and soft drink syrup. Coca-Cola and Pepsi produce the syrup themselves and purchase the other inputs. They then enter into exclusive contracts with independent bottlers to
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positioning in every strata of marketing. The product group/ category that I have chosen is aerated sweetened cold soft drinks. A soft drink is a non-alcoholic beverage that typically contains carbonated water‚ a sweetening agent‚ and a flavoring agent. The sweetening agent may be sugar‚ high-fructose corn syrup‚ or a sugar substitute (in the case of diet drinks). A soft drink may also contain caffeine or fruit juice. Indian market is bombarded with brands of this category because there is
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Montreal clothier‚ Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After Harry Pencer’s death in 1983‚ his three sons‚ Samuel‚ Gerry‚ and Bill‚ inherited Cott. Once Gerry Pencer became CEO of Cott in 1988‚ he transformed Cott into the largest supplier of private label soft drinks in the world. Under his leadership‚ Cott increased the competitiveness of private label soft drinks by lowering the production costs‚ raising quality‚ and improving its packaging
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market for soft drinks continued to drive positive off-trade volume sales growth in 2011. According to analyst group Sanford Bernstein‚ between 2005 and 2010‚ Germany’s soft drinks market increased by 10% in value‚ to EUR12.2bn (US$16.6bn). Carbonated soft drinks were the top performers‚ growing value by 23%. Volume sales for the total soft drinks market increase by 11.6% over the same period‚ to 20.1bn litres. Additionally‚ in 2009‚ Germany was ranked as the highest consumer of soft drinks in Europe
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was so profitable. The substitutes as juices and water didn’t affect the profits of the soft drinks industry. The taste of the soft drinks is what is the most important for the consumers and it is unique. Coke and Pepsi’s powerful brands are inimitable‚ so not really many substitutes were on the market. The entry barriers are pretty high. There are significant costs to enter the industry of soft drinks producers which automatically eliminates small players. The loyalty for the brand is also
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this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making up 90 percent of the $52 billion dollar a year domestic soft drink market. This market is a mature one with annual growth of 4-5% causing intense rivalry among brands for market share and growth. 1. Why is the concentrate business or industry so profitable? Soft drinks concentrate producers gross margins
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year-on-year)‚ re- spectively. Although there are no official figures for soft drink sales in Vietnam‚ it is expected that soft drink consumption in the market is moving in the same positive direction as the alcoholic sector. The alcoholic sector’s market structure is changing. The low-end market is contracting‚ as rising consumer incomes begin to erode consumer price sensitivity‚ according to Vietnam’s Beer‚ Alcohol‚ and Soft Drinks Association (VBA). Particularly‚ the high-end segment in Vietnam for
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