image‚ target audience‚ selection of specific campaign‚ relevant objectives‚ execution details and post analysis of campaign results. The crux of this report is the overview of a new advertising campaign to reposition Glaxose-D as a multi-purpose drink for each member of the family‚ with refreshing new flavors. The report fathoms the advertising message and its media placement as per communication and brand health objectives. Acknowledgements This report leads to the in-depth
Premium Advertising Brand Soft drink
Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚
Premium Coca-Cola Pepsi Brand
Effects of Soda on the Body “It may seem harmless to allow your child to drink soda every day. Thinking that soda won’t cause the child any immediate harm is unfortunately common.” (Khara) Unfortunately for the United States‚ it’s one of the first countries to start drinking soft drinks. Soda can also be termed as soft drink‚ coke or fizzy drink and is consumed by all ages worldwide. (Khara) Soft drinks can cause tooth decay‚ dehydration‚ obesity and more‚ and also contain tons of preservatives
Premium Soft drink Sucrose High-fructose corn syrup
the soft drink industry is currently growing‚ with hundreds of registered brand names for carbonated soft drinks within the United States. Squirt competes with Coca Cola’s two grapefruit carbonated soft drink brand- Citrus and Fresca. Squirt also competes on a more broad level of the citrus flavored soft drink category with Pepsi-Cola’s Mountain and Mellow Yellow Surge. SWOT Analysis Strengths: Market Dr. Pepper/Snapple group distribute mores than 50 brands of carbonated soft drinks‚ and
Premium Soft drink Coca-Cola
to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s‚ the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories‚ such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in response to declining consumption of carbonated soft drinks (CSDs)‚ the company’s traditional area of business strength. This move also enabled ABL to
Premium Water Drinking water Bottled water
Purpose To determine which type of soft drink is the most corrosive – this will help determine which type of soft drink is most harmful to tooth enamel. Additional information The American Dental Association (ADA) has established that drinking soft drinks in excess can damage tooth enamel. Which type of soft drink is the worst? The hypothesis is that the darker colored soft drinks will remove tarnish from the pennies better than the lighter colored soft drinks and the distilled water. Sponsored
Premium Coca-Cola Soft drink Caffeine
Porter’s Five Forces Buyers: Many different companies buy soft drink products. These companies include fast food franchises‚ food stores‚ convenience stores‚ and vending. Fast food franchises are the least profitable but due to the large quantity purchases they make these companies are able to negotiate their prices. Food stores are able to offer premium shelf space so they command lower prices. Convenience stores have to pay the highest prices. Vending is the segment that coca-cola
Premium Soft drink Coca-Cola Caffeine
Many people drink sugary drinks every day‚ but really how bad is it for your teeth? This project shows the repercussions of drinking sugary soft drinks. This experiment tests eight adult teeth in eight different soft drinks for 48 hours. The results are equivalent to not brushing your teeth for two days or constantly sipping on a soft drink for more than an hour. If the sugar and acid particles are left on the teeth‚ then more acid is made by the sugar and the enamel starts to wear away. This can
Premium Nutrition Soft drink Sucrose
HISTORY OF BEVERAGES/SOFT DRINK: Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the bubbles in natural mineral water. The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from water and lemon juice sweetened with honey
Premium Coca-Cola Soft drink Carbonated water
Essentially the case discusses about the rivalry of Coca-Cola and Pepsi throughout the years from the beginning‚ and how they manage to come up with a more lucrative way to establish more market share. The case mentioned the reasons profitability of the soft drinks industry. The reasons for this profitability are: Both Coca-Cola and Pepsi have an agreement with their own bottler who specializes in this field. Moreover‚ the agreement restrains the bottlers to carry other brand. For instance‚ Coke bottler could
Premium Coca-Cola Pepsi Soft drink