[pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.
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CASE STUDY ANALYSIS DELL INC.: TIME TO DISCARD DIRECT SELLING MODEL? Contents 1. Abstract 2. Introduction 3. Methodology 4. Results / Findings 5. Strengths / Weaknesses / Analysis 6. Recommendations / Conclusion Appendices: Appendix A Appendix B Appendix C Abstract Dell is a multinational computer company which managed to stay in the first place of computer system sales for over a decade. Its strong and revolutionized strategy of direct selling computers to the customers
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Contents Introduction .................................................................................................................................................. 2 Background of DELL inc ................................................................................................................................. 2 Building long-term relationship with customers .......................................................................................... 2 Creating sales organizational structures
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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DELL COMPUTER CORPORATION CASES Latar Belakang Dell Computer Corporation (Dell) adalah perusahaan yang didirikan oleh Michael Dell pada tahun 1984 yang bermarkas di Austin‚ Texas. Dell merupakan perusahaan penjualan langsung komputer paling besar di dunia‚ dengan memiliki 34.800 karyawan di lebih dari 30 negara dan pelanggan di lebih dari 170 negara. Dell Computer Corporation menjual desktop komputer pribadi‚ komputer notebook‚ server jaringan‚ dan berbagai peripheral komputer dan perangkat lunak
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Dell’s Working Capital The Case: Dell Computers Corporation has been growing faster than its competitors. It has revolutionized the PC industry by providing customized laptops & notebooks to its customers in a few days at competitive prices. It did so by building computers after it received customer’s orders. This enabled Dell to swiftly roll out new products‚ maintain lower inventory & respond quickly to market needs. It generated more cash due to low cash conversion cycle. Low inventory coupled
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Matching Dell Case Analysis When analyzing a firm’s competitive advantage‚ it is important to look both at its revenue and ist cost side. In this particular case‚ Dell’s competitive advantage can be mainly attributed to its reduced average costs. In general‚ the reduction of average costs can be mainly traced back to Dell’s improved Supply Chain Management by the following measures: • A decrease in the cost of capital commitment can be achieved through just-in-time production‚ which is facilitated
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a large market share from existing competitors in the market. By using the direct model strategy‚ Dell is using a different approach to woo the Chinese consumers. Dell ’s Just-In-Time (J-I-T) inventory keeps inventory costs to a minimum. Companies like China ’s market leader Legend (local Chinese PC)‚ Lenova ‚ recently purchased IBM Hardware Business outside China ‚ they are beginning to move to Dell ’s J-I-T model‚ selling direct to their corporate customers. A barrier to entry in China is dealing
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The Rocking-Horse Winner The Rocking-Horse Winner is a complex story that is best understood if one examines it through the 5 Elements of Fiction: setting‚ character‚ plot‚ point of view and theme. This story is about a little boy named Paul who is trying to gain love and affection from his greedy mother. One day he told his mother that he had luck and he knew his mother did not believe him. This compelled him to go out and find luck on his own. He set off on his rocking horse on a journey to
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If technology creates "winners and losers‚" as Postman asserts‚ who are the winners and the losers with computer technology? (What is lost and what is won?) Argue for who (or what) in our society gains the biggest advantages and who (or what) takes the biggest loss from computer technology. There are winners and losers with computer technology. The winners tend to be those that already have wielded the most power. They are in a position to use their power to expand their power through technological
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