what are Galanz competitive and operation strategy and how does the operation strategy support its competitive strategy Galanz has built highly its industrial "Threshold" based on its cost advantage. In China‚ there is not any field other than the field of microwave-ovens that is featured by a "Highly Concentrated Brand" which even can be deemed as having entered the "Oligopoly" of the industry: The first corp of Galanz itself holds the market share of about 60%‚ the second corp of LG accounts
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|Case Write-Up: Galanz | STUDENT DECLARATION I declare that this assignment is my own work‚ which all sources of reference are acknowledged in full and it has not been submitted for any other course. Signature:…………………… Date:………… Case Write-Up： Galanz Case Briefing This case shares with us about the story of Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself
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REPORT To Lianf Zhaoxian‚ CEO of Galanz Enterprises Group Co. Ltd. This report evaluates past and present perfomance of Galanz with its strategies and gives insights as to what decisions should be made to make the company more successful in future. Since 1991 Galanz has evolved and become a dominant player in the global manufacturing market for microvawe ovens. The company has understood its strategic strength and used its resources as its strategy. Galanz has used its cheap land and cheap
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The concept of order-winners and order-qualifiers is originating from an attempt to explain how internal operational capabilities can lead to competitive advantage‚ market success and answer the following : - What drives customers in buying the products manufactured by a company at all. - What makes customers purchase a certain product instead of a similar one manufactured by a competitor. In order for customers to purchase a product a car for example it needs to meet a set of minimum requirements
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ORDER WINNERS AND ORDER QUALIFIERS The operations and supply chain strategy is a functional strategy that indicates how structural and infrastructural elements within the operations and supply chain areas will be acquired and developed to support the overall business strategy. Executing successful operations and supply chain strategies means choosing and implementing the right mix of structural and infrastructural elements. What constitutes the best mix of these structural and infrastructural
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Abstract no 020-0134 A lean perspective on servitization of manufacturing Mats Winroth Dept of Industrial Management and Economics‚ Division of Operations Management‚ Chalmers University of Technology SE-412 96 Göteborg‚ Sweden Phone: +46 31 772 12 17 E-mail: mats.winroth@chalmers.se Glenn Johansson Dept. of Industrial Engineering and Management‚ School of Engineering Jönköping University P.O. Box 1026 SE-551 11 Jönköping‚ Sweden Phone: +46 36 10 16 34 E-mail: glenn.johansson@jth
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management at Galanz in terms of their (1) operations decisions‚ and‚ (2) operational objectives. How has the importance of the objectives changed over the years? Considering the development of Chinese economy‚ Galanz decided to introduce microwave oven into Chinese market from 1991. At the beginning‚ Galanz had to import equipment and technology from overseas‚ because they lacked of associated technology and technical expertise at home (p436). Compare with the high price of foreign brands‚ Galanz chose
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INTRODUCTION The terms “order winners” and “order qualifier” were invented by Terry Hill‚ a professor at the London Business School. These terms is defined as the process of how internal operational capabilities are converted to criteria that may lead to competitive advantage and market success. The operations people are responsible for providing the order-winning and order-qualifying criteria-identified by marketing-hat enable products to win orders in the marketplace. This process starts with
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Order Qualifiers and Order Winners for Toyota: Order Qualifiers can be described as aspects of competitiveness where the operation’s performance has to be above a particular level to be considered by the customer. Order Qualifiers may not be the major competitive determinants of success but are important in another way. (Jones‚ Robinson 2007) Order Winning Factors are those things which directly and significantly contribute to wining business. They are regarded by customers as key reasons for purchasing
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1. What were the order winners/order qualifiers for Galanz in the microwave oven business during the early stage of its development? Quality is one of most important factors for order qualifiers because it provided reliability for customers to use them. However‚ the low-price strategy was the order winner during the early stage of development of Galanz. To win orders‚ Galanz adopted a low-price strategy. Low product prices which can be afforded by domestic market triggered more demand. With
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