Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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COMPANY NAME: MONDE NISSIN CORPORATION COMPANY ADDRESS: BUSINESS TYPE: MANUFACTURER MAIN PRODUCTS: BISCUITS AND INSTANT NOODLES COMPANY PROFILE Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously provided Filipino consumers high quality products and has been a consistent top biscuit player in the market. For more than two decades‚ MNC has steadily and aggressively risen to be the Philippine’s leading food manufacturer and is carving its niche as one of the
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Introduction to bakery A bakery (or baker’s shop) is an establishment that produces and sells flour-based food baked in an oven such as bread‚ cakes‚ pastries‚ and pies.[1]Some retail bakeries are also cafés‚ serving coffee and tea to customers who wish to consume the baked goods on the premises. Bakery products have become very popular throughout the country. Breads and biscuits are the most common products but other items like cakes‚ pastries‚ cream-rolls‚ cookies etc. are also not lagging
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1.INTRODUCTION a) Parle Products has been India`s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even the remotest villages of India‚ the company has definitely come a very long way since its inception. b) Many of the Parle products - biscuits or confectioneries‚ are market leaders in their
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1. Briefly describe the cookie production process. The cookie production process is a fairly straightforward process. The process is initiated once the company receives an order from one of its distributers. The order is inputted into a computer which determines the correct amount of ingredients needed to produce the order. The ingredients are transferred into the mixers then to a cutting machine. The cookies are then transferred to an oven then to a cooling rack. After the cookies are cooked
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I hate Oreos. “Milk’s favorite cookie”? Yeah‚ right. Do not get me wrong who can resist a Snickers or a slice of cherry pie‚ I love sweets‚ but I would pass on a whole box of Oreos for these any day. Being called this sweet name with such a vicious meaning behind it ruined this sugary treat for me. According to my friends I have a severe problem with not being “black” enough‚ and they claim my numerous track accolades are the only “black” thing about me. I have always been proud of my Caribbean heritage
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Kristen’s Cookie Company Case write-up Process flow diagram Inputs Basic Dough‚ Ingredients Output Cookies packed in boxes Flow Units Cookies Resources Kristen and her roommate‚ Oven‚ Spoons‚ Trays‚ Food Processor Assumptions 1. An order is for a dozen cookies of any one type. 2. Kristen and her roommate work for 4 hours per day. Q1. Time Taken for a rush order = Sum of time taken for Activities 1‚2‚3‚4‚5‚6‚ and 7 for an order
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Trick or Treat and Stay Fit A little magic is never a bad thing. Presumably‚ you have already curved the pumpkin‚ decorated the house with a spiderweb and baked bizarre cookies (those in a shape of human eye). What’s left? Treat yourself to our spooky fitvize workout - and get ready to beat zombie apocalypse. Or‚ at least‚ to the New Year’s Eve fatal dress. Spooky Fitvize Workout 1. The Spine Stretch: Zombie Style Stand tall with your feet hip-width apart. Inhale and lift your arms forward (parallel
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Continuing Cookie Chronicle CCC1 Natalie Koebel spent much of her childhood learning the art of cookie-making from her grandmother. They passed many happy hours mastering every type of cookie imaginable and later creating new recipes that were both healthy and delicious. Now at the start of her second year in college‚ Natalie is investigating various possibilities for starting her own business as part of the requirements of the entrepreneurship program in which she is enrolled. A long-time friend
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Global Marketing - Case OREO INSTRUCTIONS: Watch the video “ Oreo” and respond the following questions in Blackboard: 1. What kinds of consumer research should be undertaken in each country to determine the appropriate extent of adaptation of the marketing mix for Oreos. * As the video mentions they had to investigate the frequency at which people buy in the stores because in Brazil or Venezuela the people don’t have much space to their food in their houses or they eat them in their
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