INTEGRATED COMPANY ANALYSIS Andy Fleming • Laura Hausfeld • Brett Hoerz • Anna Lyman • Eduardo Saenz DECEMBER 15‚ 2010 1 TABLE OF CONTENTS EXECUTIVE SUMMARY COMPANY OVERVIEW COMPETITOR OVERVIEW GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT POSITIONING MARKETING MIX (PRODUCT‚ PLACEMENT‚ PROMOTION‚ PRICING) COMPETITOR ANALYSIS 3 3-4 4 4-5 5 6 6-8 8 8 8-9 9 9-11 11 12 13 14 14-15 15 16 17 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30-31 31
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sundae‚ which will in a sense serve as the very foundation of this special treat. A. The ice cream industry flourishes with almost every flavor imaginable to the human mind. 1. Vanilla‚ butter pecan‚ chocolate‚ strawberry‚ mint chocolate chip‚ and cookie dough thrive as just a few of the main favorites within the American population. B. However‚ for the optimal ice cream sundae‚ an individual should always keep the base rather simple‚ with a straightforward flavor such as creamy vanilla or chocolate
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properly disclose the ingredients and nutritional information of their products. Similarly‚ in 2003‚ a male in California filed a lawsuit against Nabisco for their use of trans fats ingredients in their snack products‚ primarily the popular—and delicious—Oreo cookies; he argued that the company knew trans fats cause tremendous and undesirable weight gain leading to an unhealthy American populace. While both cases failed to fully navigate their way to trial‚
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you willing to try the newly launched product CRUNCHY FRAPPE Yes No No 5. If No please specify the reason for disinterest Loyal to a Preferred Beverage‚ which is . . . . . . . . . . . . . . . . . . . . . . . . . . . . I don’t like the Flavour of Oreo I don’t consider it Value for Money I don’t prefer the Cold coffee category Waiting for others opinions (hesitant to be the first time users) I don’t like the presentation/visual appeal of the product Others (Please Specify) . . . . . . . . . . .
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my white peers‚ and even black peers‚ I don’t seem like other black people. Growing up‚ I heard phrases like “you don’t talk like a black person”‚ “you don’t dress like a black person”‚ and “you don’t act like a black person”. I’m perceived as an “oreo”. Someone who is “black on the outside‚ and white on the inside”.
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Consumer Behavior : Chapter 1 SUMMARY: The discipline of consumer research has its roots in marketing research. There are two paradigms of consumer research – qualitative and quantitative. While qualitative deals with consumer insights in a visual form or in words‚ quantitative is primarily number driven. Some researchers now use both these techniques together to get more accurate insights. The consumer research process focuses on defining the research problem‚ conducting exploratory and evaluation
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Impromptu Topics: 1. You are an ant. Convince an anteater to not eat you. 1. Explain three different ways to eat an Oreo cookie. 1. Tell us about a nickname you have and how you got it. 1. Convince us to vote for you as president of the USA. 1. Explain three uses for a pencil besides for writing. 1. Read us a letter you might write home when you are staying at a circus training summer camp. 1. Tell us about your summer plans. 1. Convince us that homework is harmful
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Sweet Tooth Last year in basic training my battle buddy Brown and I always stole nutri-grain bars and oreos from chow (is what army defines as a time to eat) for uses of eating them and selling them to others. It all started when I was at a breaking point and I felt like needed something sweet in order to live or I wouldn’t make it to see the next day. So I decided to slide a few packs of oreos and nutri-grain bars in my pocket to save for later cravings Basic training was a very good learning
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The Retail Bakeries Industry report contains the most recent data and analysis on the industry’s key financial data‚ cost and pricing‚ competitive landscape‚ industry structure. Also updated are the latest trade‚ shipment‚ and inventory data available through January 2013. This update provides the data necessary to make informed forecasts and business planning after the recent seasonal changes in output. This 165-page report includes the most recent information on the domestic market‚ global market
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1. Describe in your own words‚ market segmentation‚ give an example of how a market may be segmented‚ and explain the reason for segmentation. 2. Explain the principles of targeting and give two examples of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs‚ firms generally undertake research
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